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Andres Werner

@andreswerner

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Senior Marketing Manager at Patient Engine who scaled a 20-person team and cut CPL by 30%+ across 180+ accounts.

El Salvador

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At Patient Engine, I direct and scaled a multidisciplinary marketing team of 20 across media buying, creative strategy, and marketing management. I lead the agency's B2B team alongside its core B2C healthcare operation.

I own $6M+ in annual ad spend across Meta Ads and Google Ads for 180+ U.S. healthcare accounts. I built an acquisition playbook that standardized performance across those accounts and cut CPL by 30%+.

At Patient Engine, I also led org-wide AI adoption across creative, analytics, and reporting workflows, and own post-launch retention strategy and executive client relationships. Earlier, at DND Consultoría, I led campaign priorities across B2B and B2C accounts and built social media marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

Patient Engine

Aug 2023 - Present (3 years 3 months)

Direct and scale a multidisciplinary marketing team of 20 across media buying, creative strategy, and marketing management. Own $6M+ in annual ad spend across Meta and Google Ads for 180+ accounts, cutting CPL by 30%+ and leading AI adoption.

Meta Ads Google Ads Team Leadership Performance Marketing AI Driven Operations Customer Retention Budget Management SOP Development

Media Buyer / Team Lead

DND Consultoría

Jun 2022 - Jul 2023 (1 year 1 month)

Led the marketing team, setting campaign priorities and coordinating deliverables across B2B and B2C accounts. Directed Facebook and Instagram campaign strategy and optimization, improving key performance metrics.

Facebook Ads Instagram Ads Team Leadership Campaign Optimization Budget allocation Social Media Strategy

Senior Media Buyer

Patient Engine

Mar 2021 - Jun 2022 (1 year 3 months)

Led the media buying team, coordinating priorities and mentoring junior buyers. Managed strategy, execution, and optimization of advertising campaigns, delivering weekly executive reporting and driving B2B lead generation through LinkedIn.

Media Buying Campaign Optimization Team Mentoring LinkedIn Ads Data Analysis Executive Reporting

Digital Marketing Specialist

TVision Insights

Jan 2018 - Jan 2021 (3 years)

Developed and executed digital strategies to strengthen brand positioning and support commercial growth. Identified business development opportunities through channel expansion, market analysis, and LinkedIn lead-generation campaigns.

Digital Strategy Market Analysis LinkedIn Lead Generation Channel Development Brand Positioning