Open to opportunities

Eduardo Anaya

@eduardoanaya1

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Senior marketing and trade marketing leader driving revenue growth, channel development, and high-performance teams.

El Salvador

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What I'm looking for

I’m looking for a senior marketing or trade marketing role where I can lead channel growth, oversee commercial operations, and deliver high-impact customer experiences—backed by strong leadership, accountability, and opportunities to scale brands through data and execution.

I’m a senior marketing, trade marketing, and commercial operations professional with over 15 years of experience shaping brand strategy, category management, and channel development inside multinational consumer companies and independent ventures.

In my current role, I lead Sales, Logistics & Customer Service Management at Nekutli, expanding the brand’s commercial reach by opening new distribution channels and optimizing sales pipelines. I also manage end-to-end value chain execution—from raw honey processing and quality control to packaging, inventory, and last-mile delivery—so customers experience the brand’s standards of origin and purity.

Previously at Philip Morris International, I served as a Trade Marketing and Consumer Engagement Executive, where I drove point-of-sale executions, maximized portfolio visibility, and ensured volume target compliance. I also designed direct engagement touchpoints to collect field insights and reinforce loyalty while maintaining strict regulatory compliance for authorized audiences.

Earlier, as a Marketing Manager at Industrias La Constancia S.A. de C.V. (AB InBev / SABMiller), I formulated and supervised marketing strategies for the Beer Sommelier Suprema program, orchestrating large-scale national events and high-profile sponsorship negotiations. Across roles, I’ve consistently led multi-functional teams, optimized budgets, and partnered with vendors and BTL agencies to deliver customer service excellence and measurable commercial results.

Experience

Work history, roles, and key accomplishments

Current

Logistics & Customer Service Manager

Current

Nekutli (Raw, Virgin & Artisanal Honey)

Apr 2020 - Present (6 years 3 months)

Led brand expansion and commercial strategy, opening new distribution channels and optimizing sales pipelines. Managed end-to-end value chain operations, supply chain and last-mile logistics, and implemented customer service standards to support retention.

Strategic Planning Sales Pipeline Management Quality Control Supply Chain & Logistics Last Mile Logistics Customer Retention Relationship Management Team Leadership

Trade Marketing & Consumer Engagement

Philip Morris International

Jul 2018 - Mar 2020 (1 year 8 months)

Spearheaded point-of-sale executions to maximize portfolio visibility and ensure volume target compliance. Planned experiential brand touchpoints and activations, monitored regulatory alignment, and designed direct engagement tactics to capture consumer and market insights.

Trade Marketing Point of Sale Portfolio Visibility Experiential Marketing Consumer Engagement Regulatory Compliance Consumer Insights Customer Retention

Marketing Manager

Industrias La Constancia S.A. de C.V. (AB InBev / SABMiller)

May 2014 - Jul 2017 (3 years 2 months)

Formulated strategies and supervised operations for the Beer Sommelier Suprema program, creating new service lines that expanded event volume and brand equity. Led large-scale event logistics, sponsorship negotiations, vendor/outsourcing management, and marketing budget optimization with cross-functional teams.

Marketing Strategy Program Management Large Scale Events Sponsorship Negotiation Stakeholder Management Vendor Management Budget Management Team Leadership Customer Service Excellence

Retail & Gas Sales Developer

Industrias La Constancia S.A. de C.V.

May 2012 - May 2014 (2 years)

Managed point-of-sale availability and placement of the product portfolio across the Modern Channel to maximize commercial impact. Drove key-account promotional campaigns, performed visual share audits to maintain target shelf visibility, and led field merchandising and store-relationship management.

Trade Marketing Point of Sale Key Account Management Sales Promotions Merchandising Relationship Management

Education

Degrees, certifications, and relevant coursework

Escuela Superior de Negocios

Master’s Degree in Commercial Marketing, Commercial Marketing

2014 - 2017

Completed a Master’s degree in Commercial Marketing, focusing on brand strategies, category management, and channel development. Specialized in large-scale event management, sponsorship negotiations, institutional alliances, and supply chain optimization.