Open to opportunities

João Raposo

@jooraposo

Message

I lead website and search operations, scaling teams and driving digital growth.

Portugal

Message

What I'm looking for

I seek a leadership role in digital/website operations to scale teams, improve processes, drive global service expansion, and apply technical, marketing and analytics expertise in a collaborative, growth-oriented company.

I lead Website & Search Operations at Nestlé, directing a cross-functional team and establishing leadership structures to scale global services. I combine technical foundations in backend and frontend development with marketing and analytics to improve operational efficiency and expand services.

I have a track record of rapidly scaling teams—from 3 to 29 and now leading 55—building data and reporting foundations using SQL and Power BI, and optimizing web performance with SEO, A/B testing, and CRM-driven campaigns. I seek opportunities to continue growing teams, streamline processes, and deliver measurable digital growth.

Experience

Work history, roles, and key accomplishments

Current

Website & Search Operational Lead

Current

Nestlé

Mar 2024 - Present (1 year 5 months)

Lead Website & Search Operations at Nestlé, managing a cross-functional team of 55 and establishing leadership structures to improve operational efficiency and drive global service expansion.

Leadership SEO Google Ads Meta Ads LinkedIn Ads Salesforce Power BI

Website & Search Team Lead

Nestlé

Jul 2022 - Feb 2024 (1 year 7 months)

Built and led a Website & Search team at Nestlé, growing headcount from 3 to 29 in one year and establishing foundations for eCommerce, UX optimization, web analytics, SEO and content management.

Team Building SEO WordPress Drupal Magento JavaScript Python Web Analytics A B Testing

eContent Account Specialist

Nestlé

Jun 2020 - Jun 2022 (2 years)

Managed global content projects for brands including Nesquik, Starbucks, Maggi and Garden Gourmet and established data and reporting foundations with Power BI and SQL to optimize content workflows.

Content Management SEO Power BI SQL WordPress Salesforce Data Reporting Project Management

Process Improvement Manager

NF Academy

Jan 2020 - Jun 2020 (5 months)

Managed sales processes and improved cross-functional workflows using Salesforce, Asana and Zapier, creating sales reports and presentations for the CEO to streamline operations.

Process Improvement Salesforce Asana Zapier Sales Reporting Workflow Automation

Marketing Coordinator & Project Manager

NF Academy

Nov 2018 - Dec 2019 (1 year 1 month)

Developed and executed marketing strategy and campaigns to boost eCommerce sales, managed international projects and budgets, and reported results to the CEO.

Marketing Strategy Campaign Management Ecommerce Google Analytics Meta Ads WordPress Project Management Budgeting

Co-Founder – Ouriço Caixeiro

Ouriço Caixeiro

Nov 2018 - Jun 2019 (7 months)

Co-founded and ran a monthly e-commerce book-box business, managing site content, operations and campaign performance reporting to drive sales and customer retention.

entrepreneurship WordPress Content Management Google Analytics Operations Product Launch

Marketing Manager

Healthcare City

May 2018 - Oct 2018 (5 months)

Developed brand and communication strategy, executed campaigns to increase applicants, and coordinated 'The Health Innovation 2018' event with over 400 attendees.

Brand Management Campaigns Event Management Stakeholder Engagement Communication Marketing Analytics Public Relations

Education

Degrees, certifications, and relevant coursework

ISCTE — University Institute of Lisbon

Bachelor of Science in Computer Science, Computer Science

Completed a Bachelor's in Computer Science at ISCTE with coursework including fundamentals of programming (C), object-oriented programming (Java), and database management (SQL).