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Tatiana SantosTS
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Tatiana Santos

@tatianasantos

Digital marketing leader focused on growth and paid media.

Portugal
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What I'm looking for

I am looking for a senior marketing role where I can lead growth-focused paid media and analytics initiatives, collaborate closely with cross-functional teams, and scale measurable acquisition and retention programs.

I am a results-driven digital marketing professional with extensive experience in paid media, growth, and marketing management, consistently delivering value through teamwork and persistence.

Across roles including Head of Growth, CMO, and digital account/marketing manager, I have led campaigns using Google Ads, SEO, analytics, and marketing automation to drive performance and scale projects.

I combine formal training—Postgraduate in Digital Marketing & PAID DIGITAL ANALYTICS, a degree in Advertising and Marketing, and certifications in Google Ads/Analytics and Scrum—with hands-on leadership to solve problems and achieve goals.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

NI

NOVA IMS

Postgraduate, Digital Marketing and Analytics

Postgraduate studies in Digital Marketing and Paid Digital Analytics at NOVA IMS focusing on media strategy and analytics.

Escola Superior de Comunicação Social (ESCS) logoEE

Escola Superior de Comunicação Social (ESCS)

Degree in Advertising and Marketing, Advertising and Marketing

Degree studies in Advertising and Marketing providing foundations in marketing, communication, and advertising practice.

FP

FLAG — Formação Profissional

Certificate in HTML5, CSS3 and JavaScript, Web Development

Completed a course covering HTML5, CSS3 and JavaScript for web development.

Google / Google Partners logoGP

Google / Google Partners

Google Ads and Google Analytics Certifications, Digital Advertising and Analytics

Completed Google Ads and Google Analytics certifications and training in web marketing and automation.

Alison logoAL

Alison

Scrum Master Training Certificate, Agile / Scrum

Scrum Master training completed to support agile project management and team facilitation.

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