Tatiana Santos
@tatianasantos
Digital marketing leader focused on growth and paid media.
What I'm looking for
I am a results-driven digital marketing professional with extensive experience in paid media, growth, and marketing management, consistently delivering value through teamwork and persistence.
Across roles including Head of Growth, CMO, and digital account/marketing manager, I have led campaigns using Google Ads, SEO, analytics, and marketing automation to drive performance and scale projects.
I combine formal training—Postgraduate in Digital Marketing & PAID DIGITAL ANALYTICS, a degree in Advertising and Marketing, and certifications in Google Ads/Analytics and Scrum—with hands-on leadership to solve problems and achieve goals.
Experience
Work history, roles, and key accomplishments
Co-Founder & Project Manager
The Square - Na'Muche!
Jan 2019 - Jan 2024 (5 years)
Co-founded and managed projects, coordinating teams and stakeholders to launch initiatives and drive operational execution and growth.
Head of Marketing
Equal Food
Jan 2021 - Jan 2022 (1 year)
Directed marketing strategy and growth initiatives, overseeing brand communication, paid and organic channels to increase visibility and engagement.
Digital Marketing Manager
INOVFLOW
Jan 2014 - Jan 2019 (5 years)
Led digital marketing and paid media efforts, managing Google Ads campaigns and improving campaign performance across channels while coordinating with cross-functional teams.
Digital Account Manager
Waynext
Jan 2017 - Jan 2019 (2 years)
Managed client accounts for digital projects, coordinating deliverables, optimizing campaigns and ensuring client satisfaction across marketing initiatives.
Marketing Assistant
Agilidade Informática
Jan 2014 - Jan 2015 (1 year)
Supported marketing activities including content, email nurturing and basic web marketing tasks to support campaigns and lead generation.
Education
Degrees, certifications, and relevant coursework
NOVA IMS
Postgraduate, Digital Marketing and Analytics
Postgraduate studies in Digital Marketing and Paid Digital Analytics at NOVA IMS focusing on media strategy and analytics.
Escola Superior de Comunicação Social (ESCS)
Degree in Advertising and Marketing, Advertising and Marketing
Degree studies in Advertising and Marketing providing foundations in marketing, communication, and advertising practice.
FLAG — Formação Profissional
Certificate in HTML5, CSS3 and JavaScript, Web Development
Completed a course covering HTML5, CSS3 and JavaScript for web development.
Google / Google Partners
Google Ads and Google Analytics Certifications, Digital Advertising and Analytics
Completed Google Ads and Google Analytics certifications and training in web marketing and automation.
Alison
Scrum Master Training Certificate, Agile / Scrum
Scrum Master training completed to support agile project management and team facilitation.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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