Jon Budge
@jonbudge
I grow brands through integrated marketing, customer experiences, and team-led business transformation.
CanadaWhat I'm looking for
At Belron Canada, I lead brand activation for Speedy Glass and Lebeau Auto Glass, supporting network growth, local multichannel campaigns, merchandising, and in-centre customer experiences across more than 300 service centres.
I've spent 15 years building brands and marketing strategies across Desjardins, Reebok, CCM Hockey, and LASIK MD. At Desjardins, I launched investment solutions, guided digital customer journeys, and produced virtual roadshows that achieved 91% attendance and drove sales 23% above goals.
I enjoy bringing people together around a vision and turning ideas into tangible results. From revitalizing CCM Hockey and scaling its Guts & Glory program to 40+ events and 2,000+ participants, to leading teams, agencies, and partners, I combine creativity, innovation, and customer experience to drive growth.
Experience
Work history, roles, and key accomplishments
Brand Activation Lead
Belron Canada
Jan 2024 - Present (2 years 9 months)
Lead regional marketing campaigns to support new openings and network growth. Develop merchandising strategies for a network of more than 300 service centres.
Developed brand strategy and marketing plans to launch investment solutions in new Canadian markets. Led marketing campaigns and external agencies from briefs through performance tracking.
Brand Manager
Reebok and CCM Hockey
Jan 2004 - Dec 2009 (5 years 11 months)
Led the complete brand identity refresh for Reebok and CCM Hockey, including logo, visual standards, and merchandising. Managed web content, SEO, and social media.
Marketing Manager
Lasik MD
Jan 2002 - Dec 2004 (2 years 11 months)
Developed local advertising campaigns and promotions. Managed yearly budget of over $1.2M and led a team of three marketing coordinators.
Served as a Lecturer in Business Strategy and guided multiple student teams to victory in academic business competitions.
Marketing Advisor
Everest Communications
Handled client coordination and production in an advertising agency environment.
Education
Degrees, certifications, and relevant coursework
University of Ottawa
Bachelor's degree, Business and Commerce
Bachelor's degree in business and commerce from the University of Ottawa.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Skills
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