Open to opportunities

Fred buffaras

@fredbuffaras

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Senior Brand & Partnerships Marketing | 10+ years | Bilingual FR/EN

Canada

Message

I'm a marketing professional with 8+ years of experience building brands and creating campaigns that connect with people across social, partnerships, sponsorships, and experiential marketing.

I've worked both client-side and agency-side with brands including Air Transat, Bell, Rogers, Scotiabank, and DuProprio, leading projects ranging from social and influencer strategies to major sponsorship activations and integrated brand campaigns. I'm comfortable taking a project from strategy and creative development through execution, working across internal teams, agencies, partners, and stakeholders to bring ideas to life.

I particularly enjoy finding the intersection between strong brand thinking, culture, and measurable business impact. I'm at my best in collaborative, fast-moving environments where I can combine strategic thinking with hands-on execution.

I'm now looking for a remote marketing role where I can bring that experience to an ambitious team, particularly across brand marketing, social, partnerships, or integrated marketing.

Experience

Work history, roles, and key accomplishments

Current

Brand Activation Manager - National

Current

Evenko XM

Jun 2026 - Present (3 months)

Brand Activation Manager within Evenko XM, the experiential division of Groupe CH (Montreal Canadiens, evenko, L'Équipe Spectra), managing the national brand activation portfolio.

Leading projects end-to-end across client advisory, budgeting, scheduling, supplier sourcing, and on-site deployment, within one of Canada's largest live entertainment ecosystems (1,600+ shows and festivals a year).

O

Brand Activation Marketing Expérientiel Event Marketing Sponsorship Activation Third Party Supplier Management Budget Management Management Transversal

Senior Marketing Strategist, Brand & Social Media

Air Transat

Oct 2022 - Dec 2025 (3 years 2 months)

BrandCom team lead for the world's best leisure airline, running integrated brand and communications across social, PR, CRM, and content. Owned social strategy and the CF Montréal sponsorship end to end; contributed to annual brand strategy and budget planning. Managed two specialists.

- Owned the CF Montréal sponsorship end-to-end alongside the PR team: activation strategy, on-site execution, co

Stratégie de marque Social Media Stratégie De Contenu Développement Communautaire Brand Measurement Leadership D'équipe Trend Analysis Data Analysis Communication Skills Video Relations Publiques

Brand Partnerships & Social, Sponsorship

Bell

Jan 2019 - Oct 2022 (3 years 9 months)

Promoted from Social Media Specialist to Social Media Manager within the first year, growing scope across Bell's national sponsorship and brand portfolio.

Owned brand and sponsorship campaign execution across Bell's flagship properties — Osheaga, Toronto Raptors, Montréal Canadiens, Bell Let's Talk, Juste pour Rire, Canada Grand Prix, translating brand platforms into integrated, digital-first act

Marketing Manager (Freelance)

Ulule

Feb 2018 - Dec 2018 (10 months)

Developed a strategy to increase social media presence and connect with the Canadian audience:

Analyzed Ulule’s target audiences on each platform - who are we talking to

Developed a strategy to reach out to them - determined optimal platforms

Managed the whole content creation process from end to end (schedule, staff, editing,
etc)

Maintained consistency using a calendar to post regularly

Re-

Illustration Photography Rédaction publicitaire Marketing Campaigns Google Analytics Budget Management Adobe Creative Suite

Communication & Marketing Coordinator

Poches & Fils

Aug 2017 - Feb 2018 (6 months)

Assisted in the development and execution of marketing campaigns to increase both brand awereness and sales.

Coordinated accross various channels including emails, social media and print to ensure cohesive messaging.

Produced and created a wide range of marketing materials such as newsletter, videos and photos.

Managed the social platforms, the influencers strategy and regularly analyzed soc

Photography Rédaction publicitaire Community Management Marketing Campaigns Google Analytics Adobe Creative Suite

Assistant Director

Fal du Cantal

May 2013 - Jun 2014 (1 year 1 month)

Take charge of a group of children, propose and carry out activities.
Supervise a team of animators, manage the calendars and the administrative part of the center.