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Jon Barnes

@jonbarnes

Marketing Director at Eco Guardian Inc. who launched an Amazon brand store that generated $30,000 in sales in four months.

Canada

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At Eco Guardian Inc., I led company-wide branding, demand generation, advertising and communications, contributing to revenue growth from $24M to $31M. I also launched the company's Amazon brand store, which generated $30,000 in sales within its first four months.

Earlier, I planned go-to-market strategy for an award-winning Top 10 Barclays Hedge Fund in Singapore and Hong Kong, and executed a product launch that generated more than $3M in its first three months. Across my roles, I’ve worked on brand growth, business development and marketing teams, including leading a corporate rebrand and building distribution partnerships.

Experience

Work history, roles, and key accomplishments

Marketing Director

Eco Guardian Inc.

Jul 2024 - Oct 2026 (2 years 3 months)

Led company-wide branding, demand generation, advertising and communications strategy, managing a $2M marketing budget and developing a team of 7 marketing professionals. Contributed to revenue growth from $24M to $31M (29%) through integrated marketing and demand-generation programs.

Branding Demand Generation Advertising Communication Skills Marketing Strategy Budget Management Team Leadership Integrated Marketing Earned Media PR LinkedIn Strategy Amazon E Commerce Corporate Rebranding B2B Lead Generation Executive Leadership

Senior Marketing Consultant & Head of Marketing, Asia Pacific

Strategic Capital Consultancy

May 2023 - Jul 2024 (1 year 2 months)

Planned and executed go-to-market strategy for an award-winning Top 10 Barclays Hedge Fund in Singapore and Hong Kong. Researched and executed a product launch and built an OTG sales team, resulting in more than $3M in revenue within the first three months.

Go To Market Strategy Product Launch Sales team training Marketing Communications Email outreach Lead Generation Team Management

Global Business Development

Aukfa Inc. / Pay.Cool

May 2022 - May 2023 (1 year)

Closed a $2M private-label deal and secured additional private-label accounts. Managed a 10-person sales team and developed an effective inbound lead-generation process.

Business Development Private Label Sales Management Lead Generation Inbound Marketing

Sales & Marketing Manager

Canada Wipes Inc.

Aug 2020 - May 2022 (1 year 9 months)

Increased sales 15% in 2020 and 23% in 2021, supporting global expansion into Benelux and the UK. Developed branding, product and digital strategies while strengthening partnerships across industrial distribution, automotive and construction markets.

Sales Marketing Branding Product Strategy Digital Strategy Partnership Management Budget Management P&L management

VP, Global Business Development

The Environmental Factor Inc.

Jan 2017 - Aug 2020 (3 years 7 months)

Identified $5M in revenue opportunities through distribution partnerships and led a team of 15 employees. Executed strategic business-development initiatives, transitioned accounts and developed sales programs to support profitable growth.

Business Development Distribution Partnerships Team Leadership Strategic Planning Sales Programs

Head of Marketing & Regulatory

The Environmental Factor

Jan 2009 - Dec 2018 (9 years 11 months)

Directed a 5-person marketing team and led 10-person product teams supporting regulatory compliance for organic fertilizer, herbicide and insect-control products. Spearheaded branding campaigns across print, video and social media; built a partnership with Home Depot and secured major marketing/distribution accounts with Graybar, Guillevin and Hawthorne.