Jomard Rustamli

Represents Latvia as a study destination for international students by demonstrating active integration into Latvian academic and social life.

Restructured ESN from 15 inactive members to 30 active members across 4 functional teams using agile practices including sprint planning, retrospectives, and daily standups. Applied product discovery via qualitative interviews and persona creation to align event planning with member needs.

Owned product vision, roadmap, and backlog for Investment-as-a-Service and uForex, prioritizing by customer impact and business value. Coordinated a 10-person cross-functional squad and launched an API-first platform onboarding 5 fintech partners, cutting uForex activation time from 2 business days to 3 minutes 40 seconds and increasing engagement by 45% and retention by 60%.

Conducted customer behavior research for digital banking initiatives and designed business and revenue models for Banking-as-a-Service, booking, and payment products. Analyzed 10+ concepts and partnered with product and marketing to increase mobile adoption by 15% and reduce the insight-to-decision cycle by 3 months.

Owned marketplace product and marketing strategy, roadmap, and growth targets, executing multi-channel acquisition and retention programs across SEO, content, paid social, partnerships, and email. Managed a 28-person cross-functional team and scaled the catalog to 29,000 SKUs while growing to 228,000 visitors and 6,280 gross orders, with returning customers increasing from 140 to 7,700 and return

Led sales and marketing end-to-end, overseeing production quality control through go-to-market and customer support. Planned and optimized Meta and Google campaigns, grew organic visibility, generated 42% of sales from organic traffic, sold ~60% of stock during the Women’s Day campaign, and maintained CAC in the low-20 USD range with ~3x marketing ROI.

Led end-to-end requirements analysis and solution design for a multi-party insurance integration platform connecting clients, a partner bank, and insurance companies. Drove partner growth (3x) and platform turnover (5x) by prioritizing features, supporting onboarding, and analyzing partner performance.

Managed 56 social media accounts across Facebook, Instagram, and Twitter for multiple brands and built automated content distribution with performance tracking. Ran A/B tests and audience segmentation, growing monthly active audience from 3,000 to 10,000 in three months, increasing views per post to 500–1,000, and driving 50% of views organically through SEO and content optimization.

Grade: GPA: 9.45 out of 10

MSc in Strategic Communication and Governance (Latvian State Scholarship for International Students). Completed the program from September 2025 to July 2027.

Grade: GPA: 91 out of 100

Bachelor of Journalism with Azerbaijani State Scholarships for Academic Excellence for four consecutive years. Studied from September 2015 to July 2019.