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Margo Digital Marketing

@margodigitalmarketin

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Results-oriented Senior Digital Marketing Strategist with proven expertise.

Latvia

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What I'm looking for

I am looking for a leadership role that allows me to shape digital strategy and drive impactful growth.

I am a results-oriented Senior Digital Marketing Strategist with over 8 years of experience in driving significant business growth and revenue through strategic, data-driven campaigns. My expertise lies in leading teams, managing multi-platform advertising, and optimizing conversions to exceed KPIs. I have successfully scaled businesses, achieving an 8x portfolio growth in just 5 quarters and turning a startup from negative to profitable revenue.

In my most recent role as a Senior Client Solutions Manager at Httpool, I grew my book of business 8x in 5 quarters by onboarding new clients and upselling tailored Meta solutions. I developed and executed data-driven media strategies aligned with client KPIs, enhancing campaign performance. I am now seeking a leadership role where I can shape digital strategy and deliver impactful growth in a dynamic market.

Experience

Work history, roles, and key accomplishments

Senior Client Solutions Manager

Httpool

Jun 2021 - Mar 2024 (2 years 9 months)

Grew book of business 8x in 5 quarters by onboarding new clients and upselling with tailored Meta solutions. Developed and executed data-driven media strategies aligned with client KPIs, enhancing campaign performance. Mentored junior client solutions managers and collaborated with cross-functional teams.

Solutions Management Media Strategy Team Leadership Cross Functional Collaboration Onboarding Upselling

Digital Marketing Strategist

Premiere Trading

Sep 2020 - Jan 2021 (4 months)

Turned negative-revenue startup profitable with a comprehensive digital strategy. Enhanced website performance and sales funnels through A/B testing and team collaboration, improving user accessibility and conversion rates.

Digital Strategy A B Testing Web Performance Team Collaboration Market Research Performance Analytics User Accessibility

Digital Marketing Strategist

Ecommpay

Oct 2019 - Sep 2020 (11 months)

Boosted lead volume and quality with a profitable multi-channel advertising strategy. Implemented B2B lead generation techniques and optimized conversion rates through A/B testing.

Lead Generation Conversion Rate Optimization A B Testing SEO Strategies Digital Presence Enhancement B2B Marketing Campaign Management Performance Analytics

Media Buyer

Infinite

Jun 2019 - Oct 2019 (4 months)

Managed large-scale campaigns across Facebook, Instagram, and MyTarget, mastering tight-margin optimization. Developed creative assets and advertising copy to drive conversions in e-commerce.

Media Buying Campaign Management Facebook Advertising Tight Margin Strategies Performance Analysis

Head of Digital Marketing

ICDS University

May 2017 - Jul 2019 (2 years 2 months)

Digitized offline business into an e-learning platform through strategic initiatives. Led marketing team and agencies, implementing SEO, social media, and email campaigns.

SEO Implementation Social Media Marketing Email Campaigns Team Management Customer Engagement

Marketing Assistant, Exhibition Coordinator

The Telos Alliance

Apr 2007 - May 2017 (10 years 1 month)

Hosted successful marketing conferences for 8 years, managing logistics and partner seminars. Coordinated trade show marketing and GUI design projects for consistent branding.