Andrejs Teteris

Acting as a strategic campaign manager and consultant for diverse clients. Deep digital marketing audits to uncover performance gaps. Advise on targeting, messaging, and channel mix optimization. Managed cross-functional teams (SEO, Meta, TikTok) to align campaign setups with business goals. Resource allocation and accelerated go-to-market execution for measurable ROI.

Strategic partner for top digital advertisers (e.g., AAA gaming), managing 6-7 digit quarterly budgets. Analysed complex data via Google Analytics, Looker, and MMPs to deliver actionable optimization insights. Translated performance metrics into clear business strategies, refining segmentation to scale accounts. Drove an 86% YoY increase in client portfolio spend through insight-led upselling.

Led brand strategy and new product development (NPD), bridging commercial goals with marketing execution. Developed and executed annual GTM plans, closely aligning with sales teams on regional objectives. Managed multiple creative and media agencies, standardizing campaign measurement frameworks. Conducted extensive market analysis to identify growth opportunities and guide product segmentation.

Managed international power brands, overseeing regional execution and global compliance. Led comprehensive, multi-channel campaigns across ATL, BTL, PR, and Digital touchpoints. Utilized data-driven tracking to evaluate campaign success and deliver strategic post-campaign insights. Trained regional sales teams on new product USPs and promotion tactics to foster continuous market share growth.

Directed regional marketing and flagship product launches for the Mobile Division across the Baltics. Executed integrated digital and traditional campaigns strictly aligned with global brand guidelines. Spearheaded a highly successful Twitter strategy, achieving top regional engagement. Awarded "Employee of the Quarter" for driving market share growth and outstanding regional brand visibility.

Served as the primary strategic advisor for a diverse portfolio of high-value corporate clients. Coordinated end-to-end campaign development and execution, successfully managing project timelines, budgets, and deliverables. Acted as a cross-functional liaison between clients and internal creative/media teams to ensure strict alignment on business goals and on-time, on-budget performance KPIs.