Julia Paskel

Coordinate day-to-day content operations by monitoring user-generated content against platform policies, ensuring consistent application of guidelines across multilingual content. Support operational workflows and quality standards by escalating edge cases, documenting policy updates, and contributing to process improvements.

Managed end-to-end marketing projects for biodegradable educational products, coordinating timelines, creative assets, and campaign execution across design and production teams. Led cross-functional creative teams, facilitating standups and partner communication to ensure timely project delivery.

Coordinated mid-stage communication system development under challenging circumstances, achieving milestones before war escalation. Maintained overtime below 4% while ensuring project efficiency and on-time delivery.

Led Salesforce development for US-based state organizations, updating task-tracker systems and creating documentation templates. Managed incoming requests, decomposed tasks, and delegated responsibilities to ensure milestone delivery.

Conducted market analysis, identified trends, and implemented affiliate marketing, raising CSAT by 75% and increasing NPS to 17. Optimized workflows, ran daily standups and retrospectives, reducing defects and improving team task completion.

Generated 18 qualified B2B opportunities within 9 months by targeting Salesforce-based tech companies across Texas using LinkedIn Sales Navigator. Increased outreach response rate by 6% through refined ICP targeting, personalized messaging and data-driven prospecting strategy.

Delivered conversion-focused copy across IT, industrial, pharma & emerging tech sectors (under NDA), improving CTR from 1% to 2% and driving up to 5% conversion rates through A/B-tested messaging. Executed performance-driven content strategies aligned with SEO, funnel psychology and user intent.

Generated new B2B opportunities through strategic negotiation-driven outreach and industry networking, securing new client acquisition at trade show level. Led pre-sales discovery meetings and executive negotiations, strengthening brand positioning and ensuring high-quality client engagement.

Partnered with C-level leadership to drive strategic market expansion, focusing on high-value enterprise accounts and long-term revenue positioning. Identified and engaged international business opportunities, leading executive-level negotiations aligned with premium pricing strategy.

Launched company's first structured sales & positioning strategy, executing outbound campaigns, mass mailing & lead generation that supported signing the first major international contract. Increased brand visibility in the DACH market through strategic participation in DMEXCO 2015.

Expanded CLM adoption across Ukrainian and international markets (EU/US) through executive outreach, targeted outbound campaigns and value-driven product positioning for pharma industry. Increased pipeline quality and conversion by training and mentoring a newly established sales team.

Executed B2B SaaS outbound strategy for DACH region, prospecting decision-makers via LinkedIn & Xing and building targeted pipelines in e-commerce, media & marketing sectors. Managed full early-stage sales cycle — cold outreach, international VoIP calls, web-meeting scheduling, follow-ups & negotiation tracking.

Completed the Tech mind - IT development process certificate in 2025.

Completed the Project management 101 certificate in 2021.

Earned a Master's degree from the Educational and research institute of foreign philology in 2012.