Jolene Tian

Provided strategic B2B consulting for Asian companies entering European markets, delivering lead generation, trade fair support, and market-entry guidance to improve regional engagement.

Orchestrated regional sales and channel strategies across Singapore, Malaysia and Indonesia, leading P&L, forecasting and supplier negotiations to drive sustained revenue growth and improved margins.

Managed global key accounts for semiconductor test equipment, leading RFQs, demand forecasting and pricing strategy to align solutions with customer roadmaps and increase design-win opportunities.

Developed new business pipelines across APAC for EMS services, engaging design houses and OEMs to grow high-mix manufacturing sales and support regional strategic planning.

Led key account management and forecast tracking to drive market share and new product introductions across Southeast Asia, managing sales team expansion and training.

Established and led the Shanghai office to drive market entry and distribution partnerships across East China, securing new accounts in electronic components and delivering technical sales support.

Managed a portfolio of electronic components, serviced and expanded customer base in Singapore and Malaysia, and acted as liaison between manufacturers and sales teams to support product roadmaps.

Developed test programs and provided equipment and hardware support, performing yield and quality analysis to optimize test processes and reduce costs across Singapore and Malaysia operations.

Supported NPI test strategy and engineering builds, conducted data analysis and supplier sourcing to qualify new products and facilitate handoff to production.

Completed a Master's degree focusing on international business and law with emphasis on cross-border business practices and regulatory frameworks.

Earned a bachelor's degree in electronic information engineering with coursework in electronic systems, testing, and manufacturing processes.