Open to opportunities

Gaurav Batra

@gauravbatra

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• Growth Marketing and Lifecycle Marketing leader (10+ yrs) across NA, UK, AU;

Spain

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What I'm looking for

I seek roles leading lifecycle/CRM strategy where I can drive revenue and retention through experimentation, personalized journeys, and cross-functional collaboration.

Senior Growth Marketing Manager Summary

9+ years of experience in Growth Marketing for SaaS products (mobile apps), e-commerce and consulting across US, EU4, UK and Australia
Grew marketing ROI by over 25% through adoption of latest marketing tech, audience segmentation and improving campaign efficiency.
Owned and led multiple tech integration projects to drive Performance and CRM Marketing success and increase user retention and reactivation by 5%.
Deft in efficient cross-team collaboration to drive new business initiatives and product growth.

Experience

Work history, roles, and key accomplishments

Growth & Lifecycle Marketing Lead

Match Group

Feb 2021 - Nov 2024 (3 years 9 months)

Led multi-channel lifecycle marketing for a portfolio of dating apps, driving a 22% lift in activation rates, 17% improvement in day-7 retention, and contributing to DAU growth and reactivations through personalized journeys.

Lifecycle Marketing CRM Braze Email Marketing A B Testing Experimentation Paid Media

Product Marketing Manager

Google

Feb 2020 - Mar 2021 (1 year 1 month)

Managed Google Ads SMB accounts and lifecycle enablement, growing portfolio revenue 10% via conversion value bidding and scaling lifecycle communications and onboarding programs.

Product Marketing Google Ads Lifecycle Marketing Sales Enablement CRM Cross Functional Collaboration

Senior Consultant - Digital Marketing

DecisionResources Group

Jun 2017 - Jan 2020 (2 years 7 months)

Led B2B CRM programs for healthcare professionals, increasing renewals 116% and driving 23% new member growth through targeted lifecycle and ABM campaigns.

CRM ABM Email Marketing Analytics Collaboration Retention Strategy Customer Engagement

Digital Marketing & e‑Commerce Specialist

Canon

Jul 2015 - May 2017 (1 year 10 months)

Led digital engagement and e-commerce initiatives, driving a 30% engagement increase and INR 2.5M quarterly revenue via marketplace partnerships and automated CRM flows that improved repeat purchase rate 16%.

Marketing Automation Email Marketing Campaign Optimization Analytics