John Morton
@johnmorton
I drive enterprise revenue growth through strategic sales, renewals, retention, and AI-driven go-to-market execution.
What I'm looking for
At ColdForge, I drive West Coast expansion for AI-driven lead generation solutions, delivering 50% year-over-year revenue growth while building a scalable sales process from prospecting through close.
Previously at Net Health, I developed a targeted strategy for Wound Care HEOR and Tissue Analytics Software that reached 75% market penetration within the largest West Coast health systems. I built partnerships with hospitals and healthcare institutions that increased adoption by 40% and improved healthcare efficiency by 30%.
Across Oracle, VeeOne Health, Jobvite, Indeed, Google, and Yahoo!, I’ve grown enterprise accounts, opened new markets, and consistently exceeded sales targets. At Jobvite, I built the renewals team from inception and later led a team of 10+ representatives, increasing revenue 40%, improving retention, and growing existing-business bookings to 50% of total bookings.
I bring more than 15 years of experience engaging C-suite stakeholders, developing go-to-market strategy, improving sales efficiency, and turning customer acquisition, expansion, renewals, and retention into measurable revenue outcomes.
Experience
Work history, roles, and key accomplishments
Sales Director
ColdForge
Feb 2024 - Present (2 years 6 months)
Drove 50% revenue growth year over year while expanding into the West Coast market. Built and implemented a scalable sales process and developed go-to-market strategies for AI-driven lead generation solutions.
Enterprise Account Executive
Net Health
Sep 2022 - Jan 2024 (1 year 4 months)
Developed and executed a targeted sales strategy for Wound Care-specific HEOR and Tissue Analytics Software, achieving 75% market penetration within the largest West Coast Health Systems. Established strategic partnerships with hospitals and healthcare institutions, increasing adoption rates by 40%.
Consistently surpassed performance metrics, achieving a 125% success rate in meeting sales targets. Expanded enterprise install-base customers, driving a 35% increase in revenue and establishing relationships with C-level executives.
Sr. Account Executive
VeeOne Health
Aug 2021 - Jan 2022 (5 months)
Spearheaded expansion of client base in Northern California, achieving 20% growth in market share within the first year. Delivered presentations to C-level decision makers, leading to a 10% rise in conversion rates and $300,000 revenue increase within three months.
Led all aspects of renewal sales, retention, upselling, and cross-selling, resulting in a 40% increase in revenue within the first year. Elevated existing business incremental bookings from 8% to 50% of total bookings and managed a team of 10+ sales representatives.
Created a renewals team from inception and developed streamlined processes, resulting in a 100% increase in renewal efficiency and a 50% reduction in cycle time. Coached the team to achieve a 95% customer satisfaction rating and a 30% improvement in retention rates.
Ranked as top-performing sales performer and team leader, achieving Salesperson of the Year and contributing to a 40% increase in overall sales revenue. Mentored junior sales representatives, improving their conversion rates by 25% and average deal size by 20%.
Led strategies with the Emerging Business team, implementing best practices that resulted in a 25% increase in market share within the first quarter. Closed clients on Google Commerce advertising solutions, achieving a 40% increase in client acquisition and a 20% rise in revenue.
Accomplished the highest sales performance on the West Coast, consistently exceeding quarterly revenue targets by an average of 30%. Directed expansion efforts in the Western United States, achieving a 50% increase in market penetration and a 40% rise in revenue growth.
Key Account Executive
Yahoo! Inc.
Oct 2008 - Feb 2010 (1 year 4 months)
Exceeded performance metrics, consistently surpassing quarterly sales targets by an average of 20% and maintaining a customer satisfaction rating of 95%. Provided expert consultation on display and search media, leading to a 40% increase in client adoption of premium features.
Education
Degrees, certifications, and relevant coursework
Carlson School of Management
Master of Arts, Human Resources and Industrial Relations
Master of Arts in Human Resources and Industrial Relations from the Carlson School of Management.
University of Minnesota - Twin Cities
Bachelor of Arts, Psychology
Bachelor of Arts in Psychology from the University of Minnesota - Twin Cities.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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