Michell Reyes

I am a content and marketing strategist with over seven years leading purpose-driven digital campaigns that combine field journalism, social storytelling, and data-driven growth.

I led global content strategy at Encuadrado, achieving 110% monthly signup targets, and drove an 80% increase in organic traffic at Tiendanube while attracting 200+ new customers monthly.

I produced 300+ stories across 90 municipalities as a journalist and design empathetic segmentation, automated lifecycle flows, and AI-informed editorial lines that improve retention and engagement.

I seek remote roles within sustainability- and impact-focused organizations where my human-centered approach, SEO know-how, and collaborative design tools deliver measurable brand and community impact.