Paula Piedrahita

Created articles in English and Spanish, curating information to increase engagement and content diversity. Strategically developed content to improve SEO, achieving keyword positioning through various articles.

Organized and supported corporate events, developing digital communication materials to increase employee belonging. Supported partners and key stakeholders in the development of communication plans, creating promotional material for the parent company and subsidiaries.

Wrote all organizational content, including blog posts, special client content, social networks, website, platform, press releases, and newsletters. Supported the development of communication strategy and social networks, developing the tone and editorial line focused on customer acquisition and achieving new leads.

Managed communications for the Corearte choir festival, including social networks, audiovisual production, and press. Provided support in the production of the Festival, strengthening its positioning in Colombia and increasing choir participation in festivals in Spain and Italy.

Developed communication strategies for digital channels based on marketing concepts and managed institutional relations with academic entities. Led special projects in tourism and sustainable development, positioning the Embassy's social networks in the top 3 in Latin America and consolidating academic alliances.

Designed digital promotional material and created ideas and concepts for interactive products for international students. Improved the brand's graphic line and implemented the brand manual.

Designed internal communication pieces and produced interactive corporate learning content. Responsible for voice-overs for HR videos and actively participated in the creation and launch of internal campaigns, developing the Canal's training center brand and leading internal training scheduling.

Edited, produced, voice-overed, and mastered cultural programs, covering cultural events. Created the first female rock program 'We Rock' at the radio station.

Completed a Master's Degree in Marketing Management with a Specialisation in Strategic Communication. This program enhanced expertise in creating, planning, and implementing corporate communications and digital marketing strategies.

Pursued a Master's Degree in Corporate and Digital Communication, focusing on advanced knowledge in strategic communication. The curriculum emphasized measurable results, enriching organizational culture, and driving positive outcomes.

Grade: Qualis Excellence Scholarship

Awarded the Qualis Excellence Scholarship and recognized as a distinguished student. This specialization provided a broad focus on strategic communication and its impact on organizational culture.

Completed a degree in Social Communication and Journalism, gaining foundational knowledge in communication principles. This program prepared for professional roles in media and corporate communications.