Juan Sebastián Alba Torres

Supported the creative development of marketing and communication strategies focused on helping restaurants optimize operations through technology. Collaborated with cross-functional teams to craft engaging content highlighting solutions like order management systems, kiosks, and automation tools.

Responsible for editing, translating, and writing business plans for various companies as a freelance copywriter. Collaborated closely with teams to deliver clear and effective content tailored to each project's needs.

Wrote 5 blogs and long-form content, including video scripts, for the marketing department, focusing on the technology industry. Collaborated with the marketing team to create landing page and social media copy.

Created blogs and multichannel content focused on the Dynamics 365 platform, showcasing its business solutions. Developed content for In-Parking, a platform providing Smart Parking solutions for municipalities and companies.

Established the company's style and tone guides and simplified complex technical texts for broader accessibility. Created campaign guidelines, oversaw the review process for the new website, and contributed to its development.

Created copy and advertising content for brands such as Jägermeister, Red Bull, and Microlimpia. Designed digital advertising campaigns for various social networks and websites.

Wrote content for the magazine's website and contributed television and film columns to the print edition. Responsibilities included writing articles, reporting, conducting research, and creating engaging content.

Responsible for text editing and revision, as well as implementing digital strategies for various brands. Designed monthly schedules for strategy execution and contributed to scriptwriting and production for a web series.

Implemented technology, electronics, and basic Arduino programming workshops in various municipalities of Colombia. Achieved a high child recruitment rate as part of an OIM program focused on creating protective environments.

Wrote and reviewed articles for both the print magazine and the website, managing the Mall section in the print edition. Responsible for community management and regular website updates.

Wrote articles, updated the magazine's website, managed the community, and contributed notes to the print edition. Prepared advertising investment reports and wrote marketing briefs for various magazines.

Undertook further studies in Creative Writing and Storytelling to enhance narrative and content development skills. Focused on advanced techniques for crafting compelling stories across various media. Achieved high proficiency in both spoken and written English.

Completed the Social Communication Professional Program with an emphasis on Editorial Production. Acquired comprehensive knowledge in communication theories, media production, and content creation. Developed skills in journalistic writing, editing, and digital publishing.