Joe Sterne

•Achieved All Star Ranger rank, Agentblazer Innovator 2025/2026 on Trailhead

Owns
· Owned USA CRM roadmap, and USA backlog of an international Salesforce org stretching across North America and Europe
· Managed and configured the end-to-end CRM process (for the US Sales Team)
· Directed overall process documentation and optimization for the US side of the business
· Led requirements gathering &

-Delivered fractional Salesforce architecture and advisory services across multiple industries, enabling clients to avoid full-time hires while accelerating delivery.
-Designed scalable CRM and data architectures that improved operational efficiency and reduced long-term technical debt.
-Cross-pollinated best practices across industries, applying patterns from enterprise, nonprofit, and design sec

-Built and scaled a DTC + wholesale coffee brand from zero, producing 2+ metric tons of roasted coffee and establishing multi-channel revenue streams.
-Developed full brand system (product, packaging, digital, and in-person experience), driving customer acquisition across eCommerce, markets, and wholesale.
-Owned end-to-end operations including forecasting, production, fulfillment, and customer ex

-Led migration from Salesloft to Salesforce Sales Engagement, delivering the program on time and under budget while consolidating tooling and reducing cost.
-Owned full lifecycle delivery (discovery → config → QA → deployment), coordinating cross-functional stakeholders and technical contributors.
-Processed 15+ tickets/month while improving system usability through targeted enhancements based on

-Led discovery and architecture design across multiple clients, translating complex business processes into scalable Salesforce solutions.
-Facilitated real-time process mapping sessions, accelerating stakeholder alignment and reducing rework during delivery.
-Owned end-to-end solution design, ensuring alignment between requirements, architecture, and phased release execution.
-Recruited and influ

-Accelerated delivery speed by 30% by redesigning implementation workflows and improving cross-functional collaboration.
-Translated complex enterprise requirements into actionable system architectures, reducing ambiguity and improving build quality.
-Delivered high-quality design artifacts (requirements, architecture docs) that enabled predictable execution across teams.

• Executed a hub-and-spoke model for a home improvement client, leading a team in implementing a pre-designed Salesforce architecture.
• Spearheaded client meetings and made adjustments based on client feedback to ensure project success.
• Developed internal resources on best practices through Slack updates and collaborated on team-building initiatives.
• Completed the Scrum Product Owner co

• Oversaw global communications for the Marketing Cloud group, managing over 70 initiatives.
• Achieved 13 Salesforce Certifications, enhancing expertise and value to the team.
• Established and grew the #ALL-CAPS-TYPING Slack channel to over 2,000 members, fostering community engagement.
• Led team-wide volunteer activities, raising over $22K for CMNH Rainbow Babies and Children’s through E

• Designed and implemented innovative solutions across Financial Services, Public Utilities, and Market Research sectors, achieving a 5/5 customer satisfaction rating.
• Awarded "Customer Value Delivered" in FY21 for exceptional project contributions and client engagement.
• Attained multiple Salesforce certifications and recognized as a Certified Trailhead Guide, enhancing team knowledge and

• Provide innovative solutions for small to medium-sized clients, managing the entire project lifecycle.
• Collaborate with cross-functional teams to design and develop system architecture, ensuring client satisfaction.
• Organized the Extra Life charity event, raising over $5,000 for Children's Miracle Network Hospitals.
• Hold multiple Salesforce certifications, including Field Service Lig

• Led the creation and management of an internal Innovation Team, generating over $1.3MM in new business within the first year.
• Spearheaded the acquisition of $20,000+ in assets for the Innovation Lab, enhancing company-wide capabilities.
• Provided comprehensive Salesforce project support for diverse clients, ensuring successful project lifecycles and internal support.

Available for hire upon request.

•Specialized in portrait and engagement photography. Also do landscape and nature photography.
•Worked on basic video capture and post production video work such as time-lapses and interview videos.
•Work has been seen in publications such as Urbanite Baltimore, the Hollywood on the Potomac blog, Ripken Baseball, and professional corporate literatures.
•Awarde

Co-founded a local photowalk group that has:

•Traveled to several locations in the Baltimore/Washington and San Francisco areas.
•Acquired sponsorships from five companies.
•Worked with Yelp and Google for advertising.
•Provided a robust set of SM analytics to our sponsors.
•Worked out agreements with locations to provide exclusive access.
•Developed an engaged online community of participants.
•

•Manage content and strategy for several social media platforms to drive traffic to GR.
•Used bit.ly, Crowdbooster, and Google Analytics to measure traffic.
•Wrote articles for the platform.
•Liveblogged MacWorld 2012 on behalf of GR.

• Drove growth and engagement through social media, doubling Twitter followers and Facebook likes.
• Increased scheduled training events by 400% year-over-year while maintaining profitability.
• Developed and managed the "Playcamp" initiative, fostering collaboration within the Serious Games community.

Social Media support.

• Managed capital and expense investments up to $13MM for software development and infrastructure projects.
• Directed a team of 4 interns on a large-scale market research initiative to support marketing efforts.
• Facilitated communication among stakeholders to ensure project alignment and successful delivery of customer-inspired solutions.

Part of a hand selected group of media-savvy Baltimore experts/supporters to promote the City of Baltimore to potential visitors.

•Actively managed and bought all Outdoor, Glove, and Sock product for the company.
•Managed 15 factories in total across 2 continents.
•Managed the Direct Ship process for all factories from the Production side.
•Worked closely with the Outdoor and Logistics groups to expedite products as needed.

•Ordered from 10 factories, including 2 of the 3 vendors of the Licensee products.
•Assisted with SAP database material upkeep as needed.
•Responsible for managing Under Armour's inaugural Direct Ship program from the planning side.

• Assisted manager with organization of stockroom.
• Assisted with preparation and delivery of Floorsets.
• Helped maintain visual standards.
• Helped facilitate a reduction in shrink rate in Ithaca store by 4.5%
• Processed shipments and transfers.

• Provided support and became trained on Heidelburg 74 and 54 offset presses.
• Refilled ink and paper levels as needed.
• Became Nissan Forklift certified.

Minored in Outdoor Recreation.

Pursued a Bachelor of Science in Business Administration with a focus on Marketing, and minored in Outdoor Recreation.