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@denardbrown
Salesforce product leader driving adoption, efficiency, and revenue through strategic CRM solutions.
I am a Salesforce Product Leader with 8+ years of experience driving CRM strategy, adoption, and innovation across Fortune 500 and SaaS organizations. I own roadmaps, prioritize backlogs, and deliver measurable business outcomes, including improved adoption, efficiency, and revenue growth.
At Cloudflare I led the Salesforce roadmap and delivered releases that increased sales team efficiency by 20% and reduced case resolution time by 15%, while mentoring analysts and introducing advanced Salesforce features. At Salesforce I collaborated with enterprise clients to co-create adoption roadmaps that increased feature utilization by 30% and influenced product priorities with customer-driven insights.
My background includes Identity & Access Management design that reduced access incidents by 40%, and hands-on Salesforce administration and project management roles where I improved forecasting accuracy by 25% and automated onboarding to cut setup time by 40%. I consistently align CRM enhancements with go-to-market goals and executive priorities.
I hold nine Salesforce certifications, along with Certified Scrum Master and SAFe PO/PM credentials, and I am motivated to lead cross-functional teams to build scalable, secure, and high-impact Salesforce solutions that drive user adoption and business value.
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Work history, roles, and key accomplishments
Owned Salesforce roadmap and backlog, delivering releases that increased sales team efficiency by 20% and reduced case resolution time by 15%, while aligning CRM enhancements with go-to-market goals.
Collaborated with enterprise clients to co-create adoption roadmaps that increased feature utilization by 30% and drove C-suite alignment to accelerate Salesforce adoption and ROI.
Designed identity management frameworks that reduced access-related incidents by 40% and standardized security processes to enable seamless integrations and improved user experience.
Delivered Salesforce enhancements that improved sales forecasting accuracy by 25% and automated onboarding workflows to reduce setup time by 40%, accelerating new user productivity.
Implemented Salesforce automations that shortened lead response time from 3 days to 1 day, improving conversion rates and providing leadership with real-time KPI dashboards.
America's Financial Choice
Jan 2013 - Dec 2016 (3 years 11 months)
Administered IT systems and databases and led IT support and training initiatives that improved onboarding efficiency and user satisfaction.
Degrees, certifications, and relevant coursework
Attended Morris Brown College; specific degree and years not provided.
Software and tools used professionally
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