Open to opportunities

Denard Brown

@denardbrown

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Salesforce product leader driving adoption, efficiency, and revenue through strategic CRM solutions.

United States

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What I'm looking for

I seek a role where I can own Salesforce strategy and roadmaps, lead cross-functional teams, drive adoption, and deliver measurable business impact in a collaborative, growth-oriented culture.

I am a Salesforce Product Leader with 8+ years of experience driving CRM strategy, adoption, and innovation across Fortune 500 and SaaS organizations. I own roadmaps, prioritize backlogs, and deliver measurable business outcomes, including improved adoption, efficiency, and revenue growth.

At Cloudflare I led the Salesforce roadmap and delivered releases that increased sales team efficiency by 20% and reduced case resolution time by 15%, while mentoring analysts and introducing advanced Salesforce features. At Salesforce I collaborated with enterprise clients to co-create adoption roadmaps that increased feature utilization by 30% and influenced product priorities with customer-driven insights.

My background includes Identity & Access Management design that reduced access incidents by 40%, and hands-on Salesforce administration and project management roles where I improved forecasting accuracy by 25% and automated onboarding to cut setup time by 40%. I consistently align CRM enhancements with go-to-market goals and executive priorities.

I hold nine Salesforce certifications, along with Certified Scrum Master and SAFe PO/PM credentials, and I am motivated to lead cross-functional teams to build scalable, secure, and high-impact Salesforce solutions that drive user adoption and business value.

Experience

Work history, roles, and key accomplishments

Current

Product Owner

Current

Cloudflare

Apr 2023 - Present (2 years 6 months)

Owned Salesforce roadmap and backlog, delivering releases that increased sales team efficiency by 20% and reduced case resolution time by 15%, while aligning CRM enhancements with go-to-market goals.

Roadmapping Product Strategy Stakeholder Engagement Agile Scrum Release Management Mentoring

Customer Success Architect

Salesforce

Jun 2021 - Apr 2023 (1 year 10 months)

Collaborated with enterprise clients to co-create adoption roadmaps that increased feature utilization by 30% and drove C-suite alignment to accelerate Salesforce adoption and ROI.

Customer Success Roadmapping Stakeholder Management Executive Communication Enablement ROI Analysis

Identity & Access Analyst

Salesforce

Jan 2020 - Dec 2021 (1 year 11 months)

Designed identity management frameworks that reduced access-related incidents by 40% and standardized security processes to enable seamless integrations and improved user experience.

Identity & Access Management Salesforce Security Process Standardization Cross Functional Collaboration Incident Reduction Integration

Salesforce Administrator

NCR Corporation

Jan 2018 - Dec 2020 (2 years 11 months)

Delivered Salesforce enhancements that improved sales forecasting accuracy by 25% and automated onboarding workflows to reduce setup time by 40%, accelerating new user productivity.

Salesforce Administration Workflow Automation Project Management Requirements Gathering Process Improvement Forecasting

Salesforce Consultant

Macy's Inc.

Jan 2016 - Dec 2018 (2 years 11 months)

Implemented Salesforce automations that shortened lead response time from 3 days to 1 day, improving conversion rates and providing leadership with real-time KPI dashboards.

Process Automation Dashboarding Sales Operations KPIs