Open to opportunities

Chris MacLean

@chrismaclean

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Salesforce Solutions Architect and digital transformation leader driving multi‑cloud CRM and MarTech value.

Canada

Message

What I'm looking for

I seek senior roles owning multi‑cloud Salesforce platforms where I can lead transformation, drive adoption, advise executives, and apply AI to automate CRM workflows.

I am a Salesforce solutions architect and digital transformation leader with 15+ years delivering enterprise multi‑cloud CRM and MarTech programs across Financial Services, Technology, Telecom, and Real Estate. I combine hands‑on platform design (Sales, Service, Financial Services Cloud, Experience Cloud, Marketing Cloud, Account Engagement, Data Cloud, Agentforce) with program and stakeholder leadership to drive adoption, de‑risk incidents, and realize measurable ROI.

As a trusted advisor and former platform owner, I have led award‑winning enterprise implementations, acquisition integrations, and ongoing COE operations, partnering with executives to set roadmaps and govern multi‑cloud environments. I leverage AI and Agentforce expertise to automate sales and service workflows, act as a player‑coach to support teams, and deliver value‑focused outcomes through governance, change management, and data‑driven decision making.

Experience

Work history, roles, and key accomplishments

Current

Partner & Practice Lead

Current

MacLean Marketing

Aug 2022 - Present (3 years 6 months)

Lead a boutique Salesforce consulting practice delivering multi‑cloud architecture, implementations, and managed services that align business strategy with scalable RevOps roadmaps and realize measurable ROI for clients.

Salesforce Architecture Rev Ops Data Integration Change Management

Senior Technical Program Manager

Shopify

May 2022 - Aug 2022 (3 months)

Led enterprise Salesforce programs to redesign core CRM data and process models, chairing the Roadmap & Data Programs Steering Committee to improve scalability and KPI reporting for RevOps.

Program Management Salesforce CRM Data Modeling Stakeholder Management Roadmap Planning KPIs

Lead, Salesforce & Marketing Platforms

TD Asset Management

Nov 2018 - Apr 2022 (3 years 5 months)

Owned CRM and MarTech platform strategy and roadmap for TDAM, delivering Financial Services Cloud, Experience Cloud, and Pardot solutions that improved sales and marketing processes and supported enterprise integrations.

Platform Ownership And Experience Cloud Pardot Roadmap Development Solution Architecture Stakeholder Engagement Adoption Management

Senior Manager, Client Experience & Technology

Greystone Managed Investments

Sep 2017 - Oct 2018 (1 year 1 month)

Led the CRM team and Salesforce COE, overseeing FSC and Marketing Cloud Account Engagement orgs, vendor integrations, and change management to enhance client experience and conversion through refined lead scoring.

Salesforce COE Pardot Vendor Management Change Management Requirements Gathering QA Release Management

Manager, Marketing Programs & Channel

SNAP Financial Group

Mar 2015 - Sep 2017 (2 years 6 months)

Managed CRM and MarTech deployments including Sales & Service Cloud and Marketing Cloud, handling BAU development, data migrations, dashboards, and user adoption across Canada and the US.

Sales Cloud Data Migration Dashboards Training Adoption Management

Channel Marketing & Digital Platforms

Public Mobile

Sep 2009 - Jun 2014 (4 years 9 months)

Supported CRM, digital platforms, CMS and partner/customer portals, produced sales and marketing analytics, and led post‑acquisition platform migration efforts to TELUS.

CRM CMS Analytics Change Management

Education

Degrees, certifications, and relevant coursework

Queen's University

Bachelor of Arts (Honours), English

2005 - 2009

Completed a Bachelor of Arts (Honours) with a thesis and commerce electives in marketing, finance, international business, and business law from 2005 to 2009.