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Joel Nájera

@joelnjera

Growth marketer who drove 35+ product launches at Hotmart, reaching up to 30x ROAS, now consulting independently on paid media and growth.

Mexico

Message

What I'm looking for

A fully remote, long-term role in growth or paid media, with clear ownership of Meta Ads and Google Ads budgets. Open to employee or contractor arrangements, full-time, outside US-only or UK-only hiring restrictions.

I’m an independent paid media and growth consultant (since January 2026), running campaigns for clients in info-products, real estate and immigration services. For an immigration-services client, a new ad angle cut cost per lead 30% and drove 70% of his leads, and a VSL plus GoHighLevel quiz funnel later lifted lead volume 200%.

Before that, I spent 5 years at Hotmart, reaching up to 30x ROAS on a finance creator’s first launch and averaging 7x-9x ROAS across 35+ product launches since 2023. I later moved into Hotmart’s internal growth team, managing $80,000 to $120,000 a month in Meta and Google spend for the company’s own acquisition, including brand-defense campaigns on Google.

I deploy Meta Pixel and GA4 tracking across launch funnels to connect campaign data with sales, and I’ve used Brevo to build cart-recovery flows that recovered up to 10% of missing launch revenue.

Experience

Work history, roles, and key accomplishments

Current

Paid Media & Growth Consultant

Current

Self Employed

Jan 2026 - Present (10 months)

Reduced customer acquisition costs by 30% for a high ticket client by testing text-first creative ad variations on Meta Ads. Boosted qualified lead volume by 200% by engineering VSLs and a quiz funnel via GoHighLevel.

Meta Ads GoHighLevel VSL Quiz Funnel Lead Generation WhatsApp Ecommerce Paid Media

Growth Marketing Specialist

Hotmart

Jan 2021 - Jan 2026 (5 years)

Spearheaded paid acquisition for 35+ digital product launches since 2023, reaching up to 30x ROAS on a finance creator's first launch. Managed $80K-$120K a month in Meta and Google spend for Hotmart's own acquisition, including brand-defense campaigns on Google.

Meta Ads Google Ads ROAS optimization Budget Management GA4 Google Tag Manager Hotmart Brevo Email Marketing Funnel Analytics

Business Intelligence Analyst

Bonalto

Dec 2019 - Jan 2021 (1 year 1 month)

Ran Amazon Ads and Mercado Libre campaigns, advising which stock to push or clear based on pricing and demand analysis. Spotted air fryer demand in 2020; it became the company's best-selling product through Amazon Black Friday.

Amazon Ads Mercado Libre ROI Optimization Data Analysis Supply Chain Inventory Management