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Isaac Velazquez

@isaacvelazquez

Marketing Manager specializing in performance marketing and eCommerce growth with 8+ years driving profitable results across LATAM.

Mexico

Message

What I'm looking for

I’m looking to lead end-to-end performance and eCommerce growth with full ownership of ROAS and revenue, using strong measurement, full-funnel strategy, and multichannel execution across LATAM—partnering closely with stakeholders in a fast, data-driven environment.

I’m a Marketing Manager and Media Strategy Lead with 8+ years of experience driving product adoption and profitable growth across Mexico and LATAM. I take full ownership of eCommerce and performance marketing results, optimizing ROAS, revenue, and investment efficiency through end-to-end strategy, execution, and performance analysis.

My approach is data-driven and full-funnel: I lead large-scale multichannel campaigns across Meta, Google, TikTok, programmatic (DV360, The Trade Desk, DOOH), and traditional media (TV, paid TV, radio, OOH). I blend strong measurement and attribution with practical scaling frameworks, delivering measurable impact for brands like JAC Motors, Compartamos Banco, New Balance, and Nike.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager (Performance)

Current

LDM

Jan 2021 - Present (5 years 5 months)

Owned eCommerce and performance marketing strategy, driving ROAS, revenue, and investment efficiency through full-funnel and 360° omnichannel media plans. Led hands-on campaign planning, optimization, and measurement across Meta, Google Ads, TikTok, and programmatic, balancing online KPIs with offline reach and frequency metrics.

ROAS Performance Marketing Meta Ads Google Ads Programmatic Advertising Funnel Measurement Conversion Rate Optimization Marketing Analytics

Digital Marketing Specialist

Giant Motors México JAC

Jan 2018 - Jan 2021 (3 years)

Delivered a data-driven, full-funnel digital marketing strategy for JAC Motors, improving acquisition efficiency and driving +37% growth in digital sales. Applied intent-based segmentation, tCPA bid optimization, and systematic creative testing to optimize performance.

Bid Optimization (TCPA)Creative Testing Full Funnel Marketing Funnel Analysis

Media & Performance Analytics Manager

Innocean Worldwide México

Jan 2016 - Jan 2018 (2 years)

Managed media performance and analytics for digital campaigns, using reporting to guide optimization decisions and improve execution efficiency. Coordinated measurement, KPI tracking, and ongoing campaign refinements to support marketing objectives.

Campaign Analytics KPI Reporting Campaign Optimization Data Driven Decision Making