Open to opportunities

Matias Vargas

@matiasvargas

Message

Data-driven performance marketer optimizing marketplace media to grow revenue and reduce ACOS.

Zimbabwe

Message

What I'm looking for

I’m looking for a performance marketing role where I can own paid media strategy for marketplaces, use analytics to optimize ROI, and collaborate cross-functionally to scale revenue—backed by clear KPIs and room to keep improving processes.

I’m a performance marketing professional focused on driving measurable growth on marketplaces like Amazon and Mercado Libre. I manage marketplace relationships, develop paid media strategies, and continuously adjust campaigns to maximize ROI.

In my most recent role, I increased year-over-year sales by 113% and achieved a 95% sales growth in H2 vs. H1. I also expanded my product catalog by 50% and improved efficiency by reducing ACOS by 10 percentage points on Amazon and 7 percentage points on Mercado Libre.

Earlier, I led regional marketing efforts across Chile, Mexico, Argentina, and Colombia, created the 2024 marketing strategy, and increased supply leads by 30%. I’ve also built acquisition and operations foundations—implementing CRMs, creating KPI dashboards, and using SEO and data analytics (SQL, Python, R, Power BI, Tableau) to uncover bottlenecks and turn them into action.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Marketplace

Current

Wild Foods

May 2025 - Present (1 year 1 month)

Managed marketplace relationships (Amazon and Mercado Libre) and executed paid media strategies to drive a 113% year-over-year sales increase and 95% H2 sales growth vs. H1. Expanded product catalog by 50% and reduced ACOS by 10 percentage points on Amazon and 7 percentage points on Mercado Libre.

Marketplace Advertising Paid Media & Strategy Mercado Libre ACoS Optimization ROI Tracking Sales Growth

Performance Marketing Staff

Merama

Apr 2024 - Apr 2025 (1 year)

Developed and optimized paid media campaigns across multiple digital platforms with a monthly budget exceeding $100,000 USD. Reduced ACOS on Mercado Libre by 3 percentage points and improved Amazon TACOS by 2 percentage points, supported by an 8-percentage-point reduction in ACOS.

Paid Media Optimization Budget Management TACOS Improvement Digital Marketing

Marketing Leader

Houm

Aug 2023 - Mar 2024 (7 months)

Led a regional marketing team across Chile, Mexico, Argentina, and Colombia, defining the 2024 brand communication strategy aligned to commercial goals. Increased supply leads by 30% across three countries and launched a new Legal Policy product.

Marketing Leadership Regional Strategy Brand Communications

Product and Operations Analyst

Houm

Jul 2021 - Jan 2022 (6 months)

Managed the product backlog and delivered SaaS tool integrations to maintain commercial operational continuity while building prototypes to evaluate development impact. Created an internal CRM and launched an automated scheduling bot, reducing first-contact time by 80% and increasing NPS by 25%.

Backlog Management SaaS Integration Prototyping Funnel Analysis Conversion Rate Optimization Automation NPS