I've led growth and paid acquisition strategy for financial services, fintech, and consumer businesses across Mexico, LATAM, and the US. At PayJoy, I managed multi-channel campaigns across six LATAM markets and South Africa, maintaining Mexico CAC below $10 USD while managing monthly budgets above $70K.
At Julius 2 Grow, I guided growth strategy for 11–15 financial services, credit union, and fintech accounts at a time. I translated CAC trends, funnel drop-off points, and platform signals into channel, audience, bidding, and testing roadmaps for media buying teams.
Through Tortilla Marketing, I provide end-to-end marketing audits for insurance brokerage and fintech clients, covering attribution, tracking infrastructure, GA4, Google Tag Manager, Meta Pixel, Google Ads, and CRM integrations.
I bring more than 10 years of experience adapting global marketing strategies to local consumer behavior, cultural nuances, and digital ecosystems across multiple markets. I'm focused on reliable measurement, practical growth insights, and acquisition strategies that align with business goals.
