Vianey Ramos Torres
@vianeyramostorres
Performance Marketing and Marketing Analytics professional driving paid media performance and growth.
What I'm looking for
I’m a Performance Marketing professional with 7+ years of experience optimizing acquisition performance and delivering executive marketing analytics across global brands.
I lead multimillion-dollar paid media investments across Meta, TikTok, Snapchat, Pinterest, Google Ads, and LinkedIn, using full-funnel diagnostics (CTR, CVR, CPA, CAC) to improve efficiency. I bring structured experimentation frameworks—A/B and geo testing—to build incrementality and sharper budget allocation decisions.
In recent impact, I’ve managed 500+ campaigns across 200+ DMAs and oversaw ~$7M weekly cross-channel media investment while maintaining strong pacing and performance. I build SQL-driven dashboards and reporting used for marketing performance diagnostics, investment decisions, and cross-functional alignment.
Across roles spanning B2B lead generation, paid search/social acquisition, and even community/social responsibilities, I focus on turning data into clear next steps. I’m comfortable running SQL queries in Mode, validating results with analytics workflows, and communicating insights to analytics, creative, and marketing stakeholders with an executive-ready mindset.
Experience
Work history, roles, and key accomplishments
Performance marketing role supporting growth for DoorDash’s Dasher marketing efforts. Responsible for marketing execution and optimization activities.
Worked as Senior Associate, Dasher Performance Marketing at DoorDash.
Owned omnichannel paid acquisition strategy across Meta, TikTok, Snapchat, Pinterest, and Google Ads to support nationwide Dasher growth initiatives. Managed 500+ campaigns across 200+ DMAs and ~$7M weekly cross-channel media investment, using full-funnel diagnostics and SQL-driven analysis to improve CPA efficiency through experimentation.
Marketing analytics role at MSCI Inc. Supporting data-driven marketing analysis and reporting.
Owned multi-channel performance reporting across paid social and paid search channels, supporting B2B acquisition initiatives. Built Power BI and Looker Studio dashboards, ran SQL queries for campaign diagnostics, and monitored site and lead conversion behavior using Google Analytics and Google Search Console.
Executive Assistant & Digital Marketing
Whittel & Melton
Aug 2022 - Jun 2023 (10 months)
Bilingual executive assistant and digital marketing support role at Whittel & Melton. Providing administrative support alongside digital marketing activities.
Bilingual Executive Assistant and Digital Marketing Specialist
Aug 2022 - Jun 2023 (10 months)
Worked as Bilingual Executive Assistant and Digital Marketing Specialist at Whittel & Melton - Individual Strategies. Relentless Protection..
Digital Marketing Specialist
Whittel & Melton Law Firm
Jan 2022 - Jan 2023 (1 year)
Executed paid media campaigns across Meta and Google Ads (Search & Display) to support lead generation and client acquisition initiatives. Managed campaign builds and optimization using GA4 and Google Search Console, and improved CPA efficiency through structured creative and targeting testing.
Worked as Community Manager & Publicista Digital at BLCK®.
Community Manager & Publicist
BLCK®
Dec 2020 - Jul 2022 (1 year 7 months)
Community manager and digital publicist role at BLCK®. Managing digital community presence and related promotional activities.
Worked as Trading Staff Support & Community Manager at Leeloo Natural Trading.
Trading Support & Community Manager
Leeloo Natural Trading
Apr 2022 - Jun 2022 (2 months)
Trading staff support and community management role at Leeloo Natural Trading. Supporting trading operations and managing community activities.
Digital Advertiser & Community Manager
BLCK Advertising Agency
Jan 2020 - Jan 2022 (2 years)
Executed paid media campaigns across Meta, Google Ads (Search & Display), and LinkedIn to support lead generation and brand acquisition initiatives. Built and optimized campaigns using A/B testing, monitored performance with Google Analytics, and delivered monthly reporting and optimization insights.
Community management role at BC México. Supporting community engagement activities.
Community Manager, Paid Media Specialist
BC Mexico Advertising Agency
Jan 2017 - Jan 2020 (3 years)
Managed multiple client accounts in a 360° advertising environment, planning and executing paid media campaigns across Meta, Google Ads, and YouTube Ads. Coordinated social media operations with creative teams, tracked performance and delivered reporting insights, and supported media budget tracking and billing coordination.
Worked as Social Media Managment at Popeyes Louisiana Kitchen, Inc..
Social media management role at Popeyes Louisiana Kitchen, Inc. Supporting social media operations and content management.
Social Media Management
Popeyes Company - Canada
Jan 2013 - Jan 2015 (2 years)
Managed brand social media accounts across Facebook, Instagram, and Twitter to support customer engagement and brand awareness. Developed social media strategies and promotional content to increase reach and drive traffic to stores, monitoring engagement metrics and campaign performance to optimize results.
Technical support role at Hispanic Teleservices Corporation. Providing technical assistance during the stated employment period.
Education
Degrees, certifications, and relevant coursework
Universidad del Valle de México
Master of Business Administration - MBA, Finance
2019 - 2021
Universidad del Valle de México
Bachelor's degree, Marketing
2009 - 2012
School not specified
Bachelor's, Marketing
Earned a Bachelor's degree with a focus on Marketing.
Conestoga College
Graduate Certificate Programs, Accounting and Finance
2015 - 2017
School not specified
Master of Business Administration, Finance
Earned an MBA with a focus on Finance.
Omnicom language school, Toronto On
Intensive english, ESL
2010 - 2010
Omnicom Language School
Intensive English, ESL
2010 -
Intensive English/ESL study at Omnicom Language School in Toronto in 2010.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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