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Vianey Ramos TorresVT
Open to opportunities

Vianey Ramos Torres

@vianeyramostorres

Performance Marketing and Marketing Analytics professional driving paid media performance and growth.

Mexico
Message

What I'm looking for

I’m looking to own performance marketing and marketing analytics for growth, partnering with analytics and creative to scale acquisition. I want to lead experimentation, build SQL-driven dashboards, and deliver executive-ready insights that directly improve CPA and budget decisions.

I’m a Performance Marketing professional with 7+ years of experience optimizing acquisition performance and delivering executive marketing analytics across global brands.

I lead multimillion-dollar paid media investments across Meta, TikTok, Snapchat, Pinterest, Google Ads, and LinkedIn, using full-funnel diagnostics (CTR, CVR, CPA, CAC) to improve efficiency. I bring structured experimentation frameworks—A/B and geo testing—to build incrementality and sharper budget allocation decisions.

In recent impact, I’ve managed 500+ campaigns across 200+ DMAs and oversaw ~$7M weekly cross-channel media investment while maintaining strong pacing and performance. I build SQL-driven dashboards and reporting used for marketing performance diagnostics, investment decisions, and cross-functional alignment.

Across roles spanning B2B lead generation, paid search/social acquisition, and even community/social responsibilities, I focus on turning data into clear next steps. I’m comfortable running SQL queries in Mode, validating results with analytics workflows, and communicating insights to analytics, creative, and marketing stakeholders with an executive-ready mindset.

Experience

Work history, roles, and key accomplishments

DoorDash logoDO
Current

Senior Associate, Dasher Performance

Jan 2025 - Present (1 year 6 months)

Performance marketing role supporting growth for DoorDash’s Dasher marketing efforts. Responsible for marketing execution and optimization activities.

DoorDash logoDO
Current

Senior Associate, Dasher Performance Marketing

Jan 2025 - Present (1 year 6 months)

Worked as Senior Associate, Dasher Performance Marketing at DoorDash.

DoorDash logoDO
Current

Senior Associate - Dasher Marketing

Jan 2025 - Present (1 year 6 months)

Owned omnichannel paid acquisition strategy across Meta, TikTok, Snapchat, Pinterest, and Google Ads to support nationwide Dasher growth initiatives. Managed 500+ campaigns across 200+ DMAs and ~$7M weekly cross-channel media investment, using full-funnel diagnostics and SQL-driven analysis to improve CPA efficiency through experimentation.

MSCI Inc. logoMI

Marketing Analytics Senior Associate

Jul 2023 - Jan 2025 (1 year 6 months)

Marketing analytics role at MSCI Inc. Supporting data-driven marketing analysis and reporting.

MS

Marketing Analytics Senior Associate

Jan 2023 - Jan 2024 (1 year)

Owned multi-channel performance reporting across paid social and paid search channels, supporting B2B acquisition initiatives. Built Power BI and Looker Studio dashboards, ran SQL queries for campaign diagnostics, and monitored site and lead conversion behavior using Google Analytics and Google Search Console.

WM

Executive Assistant & Digital Marketing

Whittel & Melton

Aug 2022 - Jun 2023 (10 months)

Bilingual executive assistant and digital marketing support role at Whittel & Melton. Providing administrative support alongside digital marketing activities.

WF

Digital Marketing Specialist

Whittel & Melton Law Firm

Jan 2022 - Jan 2023 (1 year)

Executed paid media campaigns across Meta and Google Ads (Search & Display) to support lead generation and client acquisition initiatives. Managed campaign builds and optimization using GA4 and Google Search Console, and improved CPA efficiency through structured creative and targeting testing.

BLCK® logoBL

Community Manager & Publicista Digital

Dec 2020 - Jul 2022 (1 year 7 months)

Worked as Community Manager & Publicista Digital at BLCK®.

BL

Community Manager & Publicist

BLCK®

Dec 2020 - Jul 2022 (1 year 7 months)

Community manager and digital publicist role at BLCK®. Managing digital community presence and related promotional activities.

Leeloo Natural Trading logoLT

Trading Staff Support & Community Manager

Apr 2022 - Jun 2022 (2 months)

Worked as Trading Staff Support & Community Manager at Leeloo Natural Trading.

LT

Trading Support & Community Manager

Leeloo Natural Trading

Apr 2022 - Jun 2022 (2 months)

Trading staff support and community management role at Leeloo Natural Trading. Supporting trading operations and managing community activities.

BA

Digital Advertiser & Community Manager

BLCK Advertising Agency

Jan 2020 - Jan 2022 (2 years)

Executed paid media campaigns across Meta, Google Ads (Search & Display), and LinkedIn to support lead generation and brand acquisition initiatives. Built and optimized campaigns using A/B testing, monitored performance with Google Analytics, and delivered monthly reporting and optimization insights.

BC México logoBM

Community Manager

Jan 2017 - Mar 2021 (4 years 2 months)

Community management role at BC México. Supporting community engagement activities.

BA

Community Manager, Paid Media Specialist

BC Mexico Advertising Agency

Jan 2017 - Jan 2020 (3 years)

Managed multiple client accounts in a 360° advertising environment, planning and executing paid media campaigns across Meta, Google Ads, and YouTube Ads. Coordinated social media operations with creative teams, tracked performance and delivered reporting insights, and supported media budget tracking and billing coordination.

Popeyes Louisiana Kitchen, Inc. logoPI

Social Media Managment

May 2013 - Jan 2016 (2 years 8 months)

Worked as Social Media Managment at Popeyes Louisiana Kitchen, Inc..

PC

Social Media Management

Popeyes Company - Canada

Jan 2013 - Jan 2015 (2 years)

Managed brand social media accounts across Facebook, Instagram, and Twitter to support customer engagement and brand awareness. Developed social media strategies and promotional content to increase reach and drive traffic to stores, monitoring engagement metrics and campaign performance to optimize results.

Education

Degrees, certifications, and relevant coursework

UM

Universidad del Valle de México

Master of Business Administration - MBA, Finance

2019 - 2021

UM

Universidad del Valle de México

Bachelor's degree, Marketing

2009 - 2012

SS

School not specified

Bachelor's, Marketing

Earned a Bachelor's degree with a focus on Marketing.

CC

Conestoga College

Graduate Certificate Programs, Accounting and Finance

2015 - 2017

SS

School not specified

Master of Business Administration, Finance

Earned an MBA with a focus on Finance.

OO

Omnicom language school, Toronto On

Intensive english, ESL

2010 - 2010

OS

Omnicom Language School

Intensive English, ESL

2010 -

Intensive English/ESL study at Omnicom Language School in Toronto in 2010.

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