Monica González
@monicagonzlez
Digital marketing specialist for B2B and B2C clients, generating 268 qualified wellness leads and $105K MXN in sales.
MexicoWhat I'm looking for
As a freelance digital marketing and social media specialist, I plan and run campaigns for B2B and B2C clients across education, wellness, real estate, and corporate furniture. For a wellness client, I generated 268 qualified leads, 30 course enrollments, and $105K MXN in direct sales.
I also founded VOILÁ BEAUTY SPA and built its digital presence and local acquisition funnels before exiting the business in 2024. Earlier, at SABMILLER, I increased Walmart market share from 0.5% to 4.0% within two years.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketing & Social Media Specialist
Self Employed
Jan 2018 - Present (8 years 10 months)
Architect and execute end-to-end social media and performance marketing strategies for up to 5 concurrent B2B and B2C clients. Manage content pipelines, Meta Ads campaigns, and lead generation with a focus on conversion and lower acquisition costs.
Founder & Digital Strategy Lead
Voilá Beauty Spa
Apr 2018 - Aug 2024 (6 years 4 months)
Founded and operated a wellness business, building the brand's digital presence, social media channels, and local acquisition funnels from the ground up. Managed end-to-end business operations, CRM, and financial planning prior to a successful business exit in 2024.
National Account Manager
SABMiller
Apr 2015 - Sep 2017 (2 years 5 months)
Spearheaded strategic commercial growth for national retail accounts, increasing Walmart market share from 0.5% to 4.0% within two years. Boosted business unit profitability by 20% across Modern Trade accounts via product mix optimization and strategic pricing models.
Managed commercial strategy, portfolio pricing, supply chain forecasting (CPFR), and account profitability for global retail accounts. Negotiated cost structures and trade terms, delivering a 13-percentage-point increase in account profit margin.
Education
Degrees, certifications, and relevant coursework
UNITEC
Master's Degree, Industrial Business Management
Master's Degree in Industrial Business Management from UNITEC, Mexico, completed in 2008.
UNITEC
Bachelor's Degree, Marketing
Bachelor's Degree in Marketing from UNITEC, Mexico, completed in 2004.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Salary expectations
Social media
Job categories
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