Rebeca Armendariz
@rebecaarmendariz
Digital marketing and growth specialist building full-funnel brands from first post to automated conversion.
MexicoWhat I'm looking for
I run MenteNigma, handling strategy, content, monetization, and community end-to-end—from building the Instagram/TikTok plan to converting it into a full funnel with a no-code quiz, Brevo email automation, and Hotmart digital products.
I also revive accounts through systematic testing and platform-specific metrics analysis. On Centro Holístico, I retrained the algorithm to recover TikTok reach and managed content across Instagram, Facebook, TikTok, and YouTube, while running a Meta Ads messages/WhatsApp campaign for a course launch.
Experience
Work history, roles, and key accomplishments
Social Media & Paid Ads
Centro Holístico
May 2026 - Present (3 months)
Revived an existing account: re-trained the algorithm and recovered TikTok reach with views up 842% and followers up 566%. Managed content across Instagram, Facebook, TikTok, and YouTube.
Founder · Digital Marketing & Growth
MenteNigma
Apr 2026 - Present (4 months)
Built and scaled a psychology and relationships brand: strategy, content, monetization, and community. Built the full funnel with no-code quiz, email automation, and digital products.
Funnels & Digital Advertising
Independent Projects
Mar 2026 - Present (5 months)
Cut cost-per-purchase from ~$42 to ~$10.60 USD by optimizing hooks and creatives. Sustained 5%+ CTR and built landing pages, exit-intent pop-ups, and social proof.
Logistics Coordinator
Independent Projects
Jan 2023 - Present (3 years 7 months)
Operational and administrative management.
Accounting Assistant
Independent Projects
Apr 2021 - Apr 2026 (5 years)
Bookkeeping, data analysis and administrative processes.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico de La Paz
Bachelor's Degree, Public Accounting
2014 - 2018
Bachelor's Degree in Public Accounting from Instituto Tecnológico de La Paz from 2014 to 2018.
Availability
Location
MexicoAuthorized to work in
Job categories
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