Martha Valadez
@marthavaladez
I build data-driven SEO, SEM, and content strategies that grow visibility and revenue.
MexicoWhat I'm looking for
I've built search strategies at Naranti MX that contributed to its first-ever $1M MXN monthly revenue. I restructured 26,000 dynamic URLs into 891 strategic pages, raising organic CTR from 0.52% to 1.98% in under two months.
I optimize technical SEO, paid search, content strategy, AEO/GEO, and analytics. At Naranti, I corrected Google Tag Manager tracking issues, rebuilt Google Ads campaigns around real user behavior, and delivered a 16x–18x ROI on a $50K MXN budget.
I've also led marketing operations across YouGov, RCI - Wyndham Destinations, and Coldwell Banker. At YouGov, my Power BI analysis reduced manual fraud-analysis time from four weeks to 12 days, while at RCI I took over department operations, built its first SOPs, and kept delivery moving without interruption.
I turn data into practical content and search strategies that improve relevance, organic visibility, and measurable business results. I enjoy finding what is not working, building creative solutions, and translating complex findings into clear actions for teams and leadership.
Experience
Work history, roles, and key accomplishments
SEO/SEM Specialist
Naranti MX
Dec 2025 - May 2026 (5 months)
Restructured site architecture, optimized pages, and fixed tracking errors to improve organic CTR and ROI. Contributed to first-ever $1M MXN monthly revenue and established authority as a trusted OOH content source.
Coordinated between Product and Engineering to improve documentation and workflows. Analyzed data with Power BI to identify fraud patterns, reducing manual analysis time from 4 weeks to 12 days.
Independent professional development period
Lardm
Aug 2024 - May 2025 (9 months)
Launched a consulting service for small and medium-sized businesses, applying project management methods and search marketing strategies across Meta, Pinterest, and Google Ads.
B2B Marketing Coordinator
RCI - Wyndham Destinations
Feb 2023 - Feb 2024 (1 year)
Took over full department operations, built first SOPs within one week, and led weekly planning meetings with vendors and stakeholders. Coordinated with external agencies and managed budgets through Oracle.
B2C Marketing & Brand Events Coordinator
Coldwell Banker
Jan 2021 - Jan 2023 (2 years)
Drove lead acquisition through paid social campaigns and planned bi-monthly remote client events. Coordinated event logistics and built retention processes that increased referral opportunities by 7% each month.
Evaluated 500-600 Meta ads per week against search-intent and brand-safety criteria for 2.5 years.
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma de Guadalajara
Bachelor's in Marketing, Marketing
2024 -
In progress part-time executive program while working full-time.
Universidad Vasco de Quiroga, A.C.
Bachelor's in Gastronomy & Events, Gastronomy & Events
2014 - 2017
Graduated with a Bachelor's in Gastronomy & Events.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Salary expectations
Job categories
Skills
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