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Joe BorneJB
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Joe Borne

@joeborne

I lead enterprise UX strategy for AI, financial services, and SaaS products that improve customer outcomes.

United States
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At U.S. Bank, I led the UX redesign of onboarding for the revenue-critical SinglePoint global treasury platform and unified experiences across ACH, international wires, communications, file management, and service tracking.

Across consulting, SaaS, and healthcare, I’ve built product and experience practices, led cross-functional teams, and shaped human-centered AI products—including an early IBM Watson clinical decision-support deployment at Anthem.

Experience

Work history, roles, and key accomplishments

U.S. Bank logoUB

Principal Experience Architect for Global Treasury

May 2019 - Jul 2026 (7 years 2 months)

• Spearheaded the UX redesign of the onboarding strategy for U.S. Bank's flagship SinglePoint global
treasury management platform, a revenue-critical capability serving corporate and institutional
clients.
• Directed UX/UI roadmap and product lifecycle management across Onboarding, ACH, International
Wires, Communications, File Management, and Service Tracking, consolidating siloed product areas
i

U.S. Bank logoUB

User Experience Architect

May 2019 - Jul 2026 (7 years 2 months)

Spearheaded the UX redesign of the onboarding strategy for U.S. Bank's flagship SinglePoint global treasury management platform, a revenue-critical capability serving corporate and institutional clients. Directed UX/UI roadmap and product lifecycle management across Onboarding, ACH, International Wires, Communications, File Management, and Service Tracking, consolidating siloed product areas into

Independent Consulting Practice logoIP

User Experience Consultant

Feb 2017 - May 2019 (2 years 3 months)

Delivered executive-level product and digital strategy consulting to Fortune 500 and global brands including Kroger, Starbucks, Yahoo, Reuters, and IBM. Advised client leadership on product portfolio decisions, product operating-model design, organizational design for product and experience functions, and the business case for human-centered transformation. Collaborated with cross-functional clien

Independent Consulting Practice logoIP

Executive Consultant, Product and User Experience Strategy

Feb 2017 - May 2019 (2 years 3 months)

• Delivered executive-level product and digital strategy consulting to Fortune 500 and global brands
including Kroger, Starbucks, Yahoo, Reuters, and IBM.
• Advised client leadership on product portfolio decisions, product operating-model design,
organizational design for product and experience functions, and the business case for human-
centered transformation.
• Collaborated with cross-functiona

Upland Qvidian logoUQ

Lead Designer

May 2014 - Feb 2017 (2 years 9 months)

Guided product transformation of Upland Qvidian's Document Library and Request for Proposal (RFP) management software-as-a-service (SaaS) platform, a revenue-generating enterprise business-to-business (B2B) product used by Fortune 500 sales organizations. Engineered the redesign of the platform's Search experience, applying intelligent retrieval and recommendation principles to improve content dis

Upland Qvidian logoUQ

Experience Design Lead

May 2014 - Feb 2017 (2 years 9 months)

• Guided product transformation of Upland Qvidian's Document Library and Request for Proposal
(RFP) management software-as-a-service (SaaS) platform, a revenue-generating enterprise
business-to-business (B2B) product used by Fortune 500 sales organizations.
• Engineered the redesign of the platform's Search experience, applying intelligent retrieval and
recommendation principles to improve content

Anthem, Inc. logoAI

Director of UX, IBM AI Medical Diagnostics

Nov 2012 - May 2014 (1 year 6 months)

• Served as a director-level strategic leader for one of the earliest enterprise deployments of IBM
Watson cognitive-computing artificial intelligence (AI) into clinical decision support at a major U.S.
health insurer.
• Managed the human-centered product framework for integrating AI recommendations into complex
clinical workflows, balancing diagnostic capability with clinician oversight, clarity,

Anthem, Inc. (WellPoint, now Elevance Health) logoAH

Director of User Experience

Nov 2012 - May 2014 (1 year 6 months)

Served as a director-level strategic leader for one of the earliest enterprise deployments of IBM Watson cognitive-computing artificial intelligence (AI) into clinical decision support at a major U.S. health insurer. Managed the human-centered product framework for integrating AI recommendations into complex clinical workflows, balancing diagnostic capability with clinician oversight, clarity, and

Different Solutions - Australia logoDA

Principal Experience Architect

Jul 2008 - Nov 2012 (4 years 4 months)

• Provided senior product and experience leadership at one of the world's largest consulting firms,
supervising cross-functional delivery teams serving enterprise clients across finance, logistics, and
technology throughout the Asia-Pacific (APAC) region.
• Oversaw the full product delivery lifecycle and client outcomes, from executive engagement and
discovery through implementation, ensuring ever

Different Solutions logoDS

User Experience Architect

Jul 2008 - Nov 2012 (4 years 4 months)

Provided senior product and experience leadership at one of the world's largest consulting firms, supervising cross-functional delivery teams serving enterprise clients across finance, logistics, and technology throughout the Asia-Pacific (APAC) region. Oversaw the full product delivery lifecycle and client outcomes, from executive engagement and discovery through implementation, ensuring every in

Sogeti logoSO

Practice Lead - User Experience and Design

Jul 2004 - Jul 2008 (4 years)

• Established and scaled Sogeti's U.S. user experience and product-strategy practice from inception
to millions in annual revenue over four years, building the team, defining the offerings, implementing
the go-to-market strategy, and cultivating C-level client relationships.
• Identified market opportunities, defined the offering portfolio, and integrated the practice into
Sogeti's enterprise tran

Melissa Gillis Care logoMC

Independent Consultant

May 1992 - Jul 2004 (12 years 2 months)

Worked as Independent Consultant at Melissa Gillis Care.

Independent logoIN

Independent Strategic Consultant

May 1992 - Jul 2004 (12 years 2 months)

Worked as Independent Strategic Consultant at Independent.

Education

Degrees, certifications, and relevant coursework

AC

Art Academy of Cincinnati

Computer Graphics

TC

The Art Institute of Cincinnati

Associates of Arts, Computer Graphics

1991 - 1993

Tech stack

Software and tools used professionally

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