Open to opportunities

Jefferson McCloud

@jeffersonmccloud

Healthcare experience and product executive leading AI personalization and design-led transformation in regulated environments.

United States

Message

What I'm looking for

I’m looking to lead design and product strategy in regulated digital health, using payer economics plus AI-driven personalization to improve experience, engagement, and outcomes—partnering with teams that value governance, metrics, and shipped impact.

I’m a healthcare experience and product executive with 18+ years building and scaling design and product organizations across payer, provider, and MedTech environments. I lead cross-functional teams in complex, regulated ecosystems with a focus on measurable outcomes.

At Highmark Health, I built and led a 45-person design, research, and human-factors organization with a $5M budget inside a $22M digital portfolio. I led member portal redesign and AI-driven personalization work that delivered +32 NPS, +30% engagement growth, and +17% task success, while enabling a $2M vendor replacement delivered 3 months early.

I’m also the Founder of Morgen Health, an AI-driven engagement platform where I own product, pricing, and commercialization end to end. I combine behavior change and payer economics fluency (Stars/HEDIS, PMPM, value-based care) with FDA-regulated digital health experience to ship responsibly in high-stakes environments.

I’ve directed regulated digital health design and product strategy for multiple FDA-cleared products and supported human-factors and compliance needs (including ISO 62366 and HF/UE). I scale operations too—building Thrive Consulting’s MedTech design practice to $3M ARR and improving delivery efficiency through design system governance, metrics, and execution standards.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO / Head of Product

Current

Targa Health

Mar 2025 - Present (1 year 4 months)

Founder and lead of Morgen Health, an AI-powered healthcare engagement platform using agentic personalization to drive Stars/HEDIS impact. Own end-to-end commercialization (PMPM and SaaS pricing), built product with Supabase and React Native, and submitted an NIH SBIR with research partnerships with Kaiser Permanente, Harvard, and Georgia Tech.

AI Enabled Engagement Product Management SaaS Pricing Care Prioritization Supabase React Native Responsible AI STARS HEDIS

Vice President, Digital Exp & Design

Highmark Health

Jan 2022 - Mar 2025 (3 years 2 months)

Built and led a 45+ person design, research, and human-factors organization with a $5M budget within a $22M enterprise digital portfolio. Led member portal redesign and AI-driven personalization, improving NPS, engagement growth, and task success, and governed a centralized design system integrating accessibility and AI pattern libraries.

UX Design UX Research Human Factors Design Systems Accessibility Experience Strategy Payer Strategy STARS HEDIS

Instructor, FDA Regulation for SaMD

New England Medical Innovation Center (NEMIC)

Jan 2021 - Jan 2022 (1 year)

Designed and taught workshops for early-stage MedTech founders on FDA pathways, usability engineering, and product-market validation. Supported concept validation and investor readiness through the training.

Usability Engineering Product Validation Concept Validation Investment Readiness

Director, Digital Experience

Thrive Consulting

Jan 2018 - Jan 2022 (4 years)

Scaled Thrive Consulting’s MedTech-focused design practice to $3M ARR and managed $2–3M in annual client revenue. Directed regulated product development using FDA pathways, human-factors documentation, and user studies, and improved operational velocity by 25–30%.

Regulated Products Delivery Frameworks

Lead Product Designer

Teva Pharmaceuticals

Jan 2017 - Jan 2018 (1 year)

Led design for Digihaler, the first FDA de novo-cleared connected respiratory therapeutic, spanning smart inhaler hardware, companion app, and cloud analytics through global launch. Supported product work connected to the device and digital platform ecosystem.

Connected Therapeutics IoT (Connected Medical Dispensing Devices)Cloud Analytics