Open to opportunities

Jochum Reuter

@jochumreuter

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Commercial leader driving revenue growth and GTM strategies across EMEA and global markets.

Netherlands

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What I'm looking for

I seek a senior commercial leadership role where I can lead GTM strategy, scale teams, drive sustainable revenue growth, and empower high-performing teams.

I am a dynamic, results-driven commercial leader with decades of experience building and transforming sales, business development, customer success and partnerships across Europe and globally. I have led revenue growth from startup to scale—growing teams (e.g., 1 to 55 FTE) and increasing ARR (examples: €1M, €7M, €24M) while implementing commercial processes, GTM strategies and lifecycle optimization.

I excel at reorganizing commercial functions, creating go-to-market plans, and executing expansion initiatives including legal entity setup and regional leadership roles. I bring a practical, science-informed approach to sustainable growth, high-impact team inspiration and cross-functional collaboration to deliver measurable commercial results.

Experience

Work history, roles, and key accomplishments

Current

Commercieel Directeur

Current

BigMile

Jan 2025 - Present (8 months)

Re-organised business development, sales, customer success and consulting teams and created commercial processes and tools to track and optimise customer lifecycle; authored and began executing a global go-to-market strategy to achieve market leadership in carbon accounting within three years.

Go To Market Strategy Sales Leadership Customer Success Team Reorganisation Carbon Accounting GTM Execution Pipeline Management

Vice President Europe

FERO.AI

Oct 2023 - Apr 2025 (1 year 6 months)

Led Go-to-Market planning for the European region, established a legal entity and facilities, and executed growth plans to scale commercial operations and exceed performance targets.

Go To Market Planning Growth Strategy Performance Management

Vice President Sales and Business Development EMEA

MPO (a Kinaxis Company)

Nov 2022 - Mar 2023 (4 months)

Managed Business Development, Marketing and Sales teams across EMEA to drive pipeline generation and revenue growth through coordinated regional sales and partner initiatives.

Sales Leadership Business Development Marketing Strategy EMEA Sales Team Management Partner Management Revenue Growth Pipeline Development

Vice President Strategic Alliances

FourKites

Oct 2021 - Oct 2022 (1 year)

Built a network of strategic partnerships across EMEA & APAC to generate leads and drive joint sales cycles, enhancing channel and alliance-driven revenue.

Strategic Partnerships Partnership And Alliance Channel Sales Lead Generation Partner Management Networking

General Manager EMEA

FourKites

Sep 2019 - Oct 2022 (3 years 1 month)

Scaled EMEA operations from 1 to 55 FTE and grew annual recurring revenue to €7 million through hiring, process implementation and commercial execution.

Revenue Growth Team Building Hiring Sales Operations Customer Success Strategic Planning

Director International Sales

Inchainge

Feb 2014 - Mar 2019 (5 years 1 month)

Developed go-to-market plans for global enterprise and academic customers and grew annual revenue to €1 million through targeted international sales initiatives.

International Sales Go To Market Enterprise Sales Revenue Growth Account Management Strategic Sales Customer Acquisition Market Expansion

Sales Manager

WegenerMedia

Oct 2012 - Jan 2014 (1 year 3 months)

Restructured and managed three sales teams focused on cross-media solutions for SMEs and enterprises, improving team performance and commercial delivery.

Sales & Management Cross Media Solutions SME Sales Enterprise Sales Sales Coaching Performance Improvement Commercial Strategy

Founder / Owner

Tuan Susu

Oct 2009 - Oct 2013 (4 years)

Co-founded and operated a web-based assessments business, Reuter & De Kok, and led interim sales and business development engagements for multiple clients.

entrepreneurship Business Development Client Engagement Partnerships Product Positioning

Regional Sales Director

Pearson Assessments

May 2005 - Jul 2009 (4 years 2 months)

Reorganised business development, sales, customer success and solution consultant teams (17 FTE) and grew annual revenue to €24 million in the Benelux region.