Open to opportunities

José Ignacio Daguerressar

@josignaciodaguerress

Go-to-Market and growth strategy leader driving B2B2C revenue through analytics, pricing optimization, and commercial excellence.

Netherlands

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What I'm looking for

I’m looking for a role where I can lead GTM and commercial growth end-to-end—linking strategy, analytics, pricing, and customer journey to measurable P&L results—working closely with cross-functional teams and senior leadership to deliver fast, high-impact wins.

I’m a Go to Market, Growth and Strategy Manager with extensive B2B2C Commercial Management experience, specializing in Prospecting (hunter), Retention (farmer), Customer Journey design, and P&L Management. I’ve defined and implemented GTM models for companies’ worth over USD $2 billion, reaching an average of 130% of sales budget, and scaled sales contribution from 5% to 25%.

In my current role, I define and implement B2B channel strategy and a GTM roadmap across NL and BE, lead loyalty programme strategy for high-value customers, and run shopper insights analytics to translate buying drivers into commercial actions. I also own pricing management, operational cadence improvements, customer journey optimization for retention, and cross-departmental alignment—while delivering executive leadership communication and trainings to drive commercial excellence.

Experience

Work history, roles, and key accomplishments

Commercial Consultant (Materials)

W.L. Gore

Dec 2022 - Apr 2023 (4 months)

Conducted market research for waterproof and breathable safety footwear and developed a three-year US/Canada entry strategy with a phased expansion roadmap. Mapped customer pain points and evaluated launch states using disposition to pay, purchase probability, and market penetration ratios.

Market Research Go To Market Strategy Market Sizing Financial Analysis

Commercial Consultant - Materials Science

W. L. Gore

Dec 2022 - Apr 2023 (4 months)

Conducted market research for waterproof and breathable safety footwear, including market sizing and prioritisation. Developed a phased three-year GTM entry strategy for the US and Canada and translated customer pain points into market launch decisions.

Market Analysis Market Sizing Go To Market Strategy Customer Discovery

Commercial Consultant - MedTech

QV Bioelectronics

Mar 2022 - Jun 2022 (3 months)

Quantified the EMEA total addressable market and defined a long-term, sustainable market introduction strategy. Assessed medical-device regulatory barriers, prioritized target markets, and produced a phased entry roadmap with cost analysis inputs.

Market Sizing Marketing Roadmap Financial Analysis Healthcare Market Research