Looking for a job

Dana Connor

@danaconnor

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B2B marketing leader driving revenue growth for fast-growth SaaS.

Netherlands

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What I'm looking for

I seek senior marketing roles where I can lead global GTM, scale demand and brand programs, build high-performing teams, and apply data-driven and AI-enabled strategies to drive measurable pipeline and revenue growth.

I am a results-driven B2B marketing leader with 25+ years of international experience, including 12 years working in the US. I have built and led global marketing organisations, owned demand generation and GTM across EMEA and the US, and consistently delivered measurable growth—from doubled website traffic and MQLs to supporting year-over-year ARR increases.

I combine brand strategy, ABM, digital and performance marketing, and scalable go-to-market execution with a pragmatic, data-driven approach and a strong focus on leveraging AI to accelerate outcomes. I am experienced in building high-performing teams, in-housing digital capabilities, and aligning brand, demand and revenue strategies to drive pipeline-to-closed-won impact.

Experience

Work history, roles, and key accomplishments

Current

VP of Marketing

Current

ChannelEngine

Sep 2022 - Present (3 years 6 months)

Built and led a global B2B marketing organization (up to 19 FTE) accountable for demand, pipeline and GTM across EMEA and the US, doubling website traffic and MQLs while supporting YoY ARR growth.

Demand Generation ABM GTM Strategy Team Leadership HubSpot SEO Paid Media Analytics

Head of Marketing

team.blue

Jul 2020 - Sep 2022 (2 years 2 months)

Built a Central Marketing team of 13 specialists servicing seven brands, owned a €3.6M budget, in-housed digital marketing saving €200K annually and implemented HubSpot across five business units to drive revenue and new customer growth.

Go To Market Budget Management HubSpot SEO Digital Marketing Team Building Content Strategy Performance Marketing

Head of Marketing

ANM

Dec 2018 - Jun 2020 (1 year 6 months)

Led B2B marketing across six US states including demand generation, events, digital marketing and partner marketing while managing a team of marketing managers and partner relationships with Cisco, AWS and other vendors.

Demand Generation Partner Marketing Events SEO SEA Social Media Team Management PR

Director of Global Brand Strategy

CA Technologies

Oct 2014 - Dec 2018 (4 years 2 months)

Owned global brand strategy, product naming and brand research, led rebranding of acquired companies and rolled out brand guidelines internationally to ensure consistency across demand generation and digital campaigns.

Brand Strategy Product Naming Brand Guidelines

Freelance Marketing Consultant

Freelance

Aug 2013 - Oct 2014 (1 year 2 months)

Provided marketing and GTM consulting for various clients, lectured at universities and advised on go-to-market strategies for B2B SaaS and tech companies.

GTM Strategy Marketing Consulting Workshops Brand Strategy Demand Generation

Senior Marketing Manager

ING

Aug 2007 - Jul 2013 (5 years 11 months)

Managed pan-European B2B marcom strategy and campaigns for ING Wholesale Banking, overseeing advertising, digital marketing, PR, events and agency relationships to drive corporate positioning.

Marcoms Campaign Management PR Events Digital Marketing Agency Management Market Research

Brand Consultant

Storeage

May 2005 - Jul 2007 (2 years 2 months)

Developed B2C retail strategies and led 2D/3D design teams to deliver retail design solutions for clients in the Netherlands and Spain.

Retail Strategy Visual Merchandising 2D 3D Design Team Leadership Client Management

Consultant

Interbrand

May 2004 - May 2005 (1 year)

Developed brand strategies, corporate identities and global marketing communication concepts for B2B clients including Arcadis, Ahold and Atos Origin.

Brand Strategy Brand Identity Communication Strategy Client Consulting Naming Positioning