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Joao Franco

@joaofranco

I build data-driven acquisition, CRM, and lifecycle journeys that improve conversion, retention, and marketing efficiency.

Brazil

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What I'm looking for

I'm looking for opportunities to lead data-driven acquisition, CRM, lifecycle, and conversion initiatives, partnering closely with Marketing, Sales, and creative teams to improve customer journeys and measurable business results.

At Verisure, I drive national B2B and B2C customer acquisition through data-led channel strategy, journey analysis, and investment decisions. I reactivated TikTok Ads and reduced its cost per sale by 71%, while restructuring Native Ads across Taboola, Outbrain, MGID, and Amazon DSP to reduce average CPL by approximately 54%.

I've built CRM, lifecycle, and CRO initiatives for Meu Curso Educacional, YanyMarketing, and Clear Acquisitions. My work includes segmentation, automation, lead scoring, nurturing, funnel analysis, landing-page optimization, and multichannel communication across email, WhatsApp, SMS, and paid media.

I turn performance data into practical recommendations for Marketing, Sales, creative teams, and clients. At Clear Acquisitions, I supported HelloFresh, Canadian Tire, and Little Saint Nick, including a Canadian Tire cashback initiative that helped grow benefit-program registrations by approximately 15% month over month for three months.

Experience

Work history, roles, and key accomplishments

Analista de Marketing Pleno

Verisure

Sep 2025 - May 2026 (8 months)

Responsible for demand generation and customer acquisition for security solutions, managing performance analysis, channel optimization, and data-driven investment decisions. Revived TikTok Ads channel, reducing cost per sale by 71%, and restructured Native Advertising strategy, reducing CPL by 54%.

TikTokAds Native Advertising Taboola Outbrain MGID Amazon DSP Power BI Excel CRM Data Analysis CRO A B Testing Segmentation Landing Page Optimization

Analista de Branding

Meu Curso Educacional

Mar 2025 - Sep 2025 (6 months)

Executed CRM and lifecycle marketing initiatives for educational products, focusing on acquisition, conversion, retention, and upsell. Developed multichannel communication journeys and optimized landing pages, achieving a 20% increase in conversion and an 18% reduction in sales cycle.

CRM Lifecycle Marketing HubSpot Excel A B Testing CRO Email Marketing WhatsApp SMS Segmentation Lead Scoring Lead Nurturing Marketing Automation

Estrategista de Marketing

YanyMarketing

Dec 2024 - Mar 2025 (3 months)

Developed growth marketing strategies for five clients across different segments, integrating acquisition, positioning, content, CRM, and media. Restructured sales funnels and managed CRM activities using RD Station and Salesforce, contributing to a 35% increase in lead generation for two clients.

Growth Marketing CRM RD Station Salesforce Segmentation Lead Scoring Lead Nurturing Marketing Automation Funnel Analysis Data Analysis Customer Relationship Management

Account Manager

Clear Acquisitions

Aug 2023 - Mar 2024 (7 months)

Managed full marketing fronts for three clients including HelloFresh, Canadian Tire, and Little Saint Nick, overseeing media investments over R$1 million per month. Identified a cashback opportunity for Canadian Tire that contributed to a 15% MoM growth in program sign-ups.