At Livelo, I work on acquisition, retention, and monetization for products such as Turbo and Compra de Pontos. I use performance analysis and A/B tests to improve strategies and meet monthly targets.
I structured a partner sales commission model from scratch, generating a monthly 2% incremental increase in Clube Livelo sign-ups. I also built a historical campaign database that supports forecasting and makes results more predictable.
At Leroy Merlin, I analyzed marketplace performance and GMV with sellers, contributing to approximately 66% incremental revenue in the small appliances category. I also created a Google Sites process for sellers to submit products to weekly campaigns, which remained in use after implementation.
My work includes promotional planning and optimization, balancing growth with revenue and margin. I partner with Product, CRM, Marketing, and Legal teams to put strategies into practice.
