Open to opportunities

Tetiana Tereshchenko

@tetianatereshchenko

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Results-driven marketing executive with 15+ years of leadership experience.

Portugal

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What I'm looking for

I am looking for a marketing leadership role that offers both local and international responsibilities, where I can leverage my expertise in brand strategy and team development.

I am a results-driven marketing executive with over 15 years of leadership experience in the FMCG and Telecom sectors. My proven track record in brand strategy and innovation has allowed me to excel in building high-performing teams and managing large-scale marketing budgets. I am passionate about driving brand growth through data-driven decisions and consumer-centric thinking.

Throughout my career, I have successfully developed and implemented marketing strategies for various sectors, including FMCG, B2B, education, and recruitment. My role as Marketing Director at Vodafone Ukraine saw me build the Brand Marketing Department from scratch and deliver significant revenue growth. I take pride in my ability to lead teams and contribute to annual company strategies, ensuring that marketing efforts align with broader business goals.

Experience

Work history, roles, and key accomplishments

Strategic Director

Makesense Agency

Sep 2023 - May 2025 (1 year 8 months)

Developed marketing and brand strategies for clients across FMCG, B2B, education, construction, recruitment, and jewelry sectors. Built agency teams from scratch to develop marketing and brand strategies for client projects.

Brand Strategy Marketing Strategy Team Building Client Management Project Management

Marketing Director (Brand Marketing)

Vodafone Ukraine

Sep 2018 - Jun 2022 (3 years 9 months)

Built and led the Brand Marketing Department from scratch, managing national, regional, and youth go-to-market strategies. Delivered 360° campaigns across ATL, digital, OOH, retail, and radio, while owning KPIs such as TOM, ARPU, churn rate, and OIBDA.

Brand Marketing Go To Market Strategy KPIs Team Leadership Campaign Management Market Research

Marketing Director

Carlsberg Ukraine

Feb 2011 - Jul 2018 (7 years 5 months)

Managed five areas including local brands, soft drinks, imported brands, Moldova market, and innovations, developing and implementing brand, portfolio, and media strategies. Led the innovation pipeline and launched new products from concept to business case, delivering full-cycle 360° campaigns.

Brand Management Portfolio Strategy Media Strategy Innovation Management P&L management Campaign Execution Market Analysis

Different Brand Management Positioning

Shabo, Bayadera Group, Vitmark

Feb 2007 - Jan 2011 (3 years 11 months)

Managed various brand positioning strategies across different companies. Focused on brand management and market presence.

Brand Management Positioning)Strategic Planning Product Development Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Odesa State Economic University

Master’s Degree in Marketing, Marketing

Obtained a Master's Degree in Marketing, focusing on comprehensive marketing strategies and economic principles. Developed expertise in market analysis, brand management, and consumer behavior.