Tetiana Tereshchenko
@tetianatereshchenko
Results-driven marketing executive with 15+ years of leadership experience.
PortugalWhat I'm looking for
I am a results-driven marketing executive with over 15 years of leadership experience in the FMCG and Telecom sectors. My proven track record in brand strategy and innovation has allowed me to excel in building high-performing teams and managing large-scale marketing budgets. I am passionate about driving brand growth through data-driven decisions and consumer-centric thinking.
Throughout my career, I have successfully developed and implemented marketing strategies for various sectors, including FMCG, B2B, education, and recruitment. My role as Marketing Director at Vodafone Ukraine saw me build the Brand Marketing Department from scratch and deliver significant revenue growth. I take pride in my ability to lead teams and contribute to annual company strategies, ensuring that marketing efforts align with broader business goals.
Experience
Work history, roles, and key accomplishments
MAStrategic Director
Makesense Agency
Sep 2023 - May 2025 (1 year 8 months)
Developed marketing and brand strategies for clients across FMCG, B2B, education, construction, recruitment, and jewelry sectors. Built agency teams from scratch to develop marketing and brand strategies for client projects.
Marketing Director (Brand Marketing)
Vodafone Ukraine
Sep 2018 - Jun 2022 (3 years 9 months)
Built and led the Brand Marketing Department from scratch, managing national, regional, and youth go-to-market strategies. Delivered 360° campaigns across ATL, digital, OOH, retail, and radio, while owning KPIs such as TOM, ARPU, churn rate, and OIBDA.
Marketing Director
Carlsberg Ukraine
Feb 2011 - Jul 2018 (7 years 5 months)
Managed five areas including local brands, soft drinks, imported brands, Moldova market, and innovations, developing and implementing brand, portfolio, and media strategies. Led the innovation pipeline and launched new products from concept to business case, delivering full-cycle 360° campaigns.
Different Brand Management Positioning
Shabo, Bayadera Group, Vitmark
Feb 2007 - Jan 2011 (3 years 11 months)
Managed various brand positioning strategies across different companies. Focused on brand management and market presence.
Education
Degrees, certifications, and relevant coursework
Odesa State Economic University
Master’s Degree in Marketing, Marketing
Obtained a Master's Degree in Marketing, focusing on comprehensive marketing strategies and economic principles. Developed expertise in market analysis, brand management, and consumer behavior.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Website
bit.ly/44XzHCNJob categories
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