Open to opportunities

Joana Branco

@joanabranco

Message

Digital marketing leader specializing in social media, advocacy, and executive branding.

Portugal

Message

What I'm looking for

I seek a leadership role where I can drive social strategy, build employee advocacy, mentor teams, and align digital efforts with long-term business goals in a collaborative, growth-focused environment.

I am a seasoned digital marketing leader with 10+ years delivering social media strategy, employee advocacy programs, and executive branding across regional and global accounts. I have led cross-functional teams, managed strategic client relationships, and translated performance data into actionable insights to drive measurable business results.

My background includes directing social teams, implementing digital transformation initiatives, and providing training to empower stakeholders. I consistently align social campaigns with long-term strategic vision, ensure compliance with global standards, and optimize channels for brand building and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Account & Project Manager

Current

VML/Microsoft

Jul 2024 - Present (1 year 4 months)

Managed strategic client accounts and led cross-functional campaign execution, delivering data-driven insights to improve performance and client retention.

Account Management Project Management Client Relations Campaign Optimization Cross Functional Collaboration Performance Analysis

Head of Advocacy - Western Europe

VML/Microsoft

Jul 2023 - Jun 2024 (11 months)

Developed and implemented executive social media and employee advocacy strategies across Western Europe and the UK, improving executive branding and engagement.

Social Media Strategy Training Content Strategy Stakeholder Engagement

Head of Social - Western Europe

VML/Microsoft

Aug 2022 - Jul 2023 (11 months)

Led a regional social team to drive brand awareness and engagement, enforced global social guidelines, and provided insights from social listening to inform strategy.

Team Leadership Regional Strategy Crisis Management Brand Reputation Content Planning performance reporting

Marketing Coordinator

VML/Microsoft

Sep 2018 - Aug 2022 (3 years 11 months)

Developed localized social media strategies and managed community engagement, delivering training and leveraging social listening to influence regional marketing decisions.

Social Media Strategy Community Management Localization Training Social Media Listening

Head of Digital

R2 Comunicação

Sep 2017 - Aug 2018 (11 months)

Defined and executed digital strategy across SEO, content, social and online advertising to increase brand visibility and lead digital transformation projects.

Digital Strategy SEO Content Marketing Social Media Online Advertising Digital Transformation ROI Optimization

Social Media Manager

Besides the Obvious

Sep 2015 - Mar 2017 (1 year 6 months)

Developed content strategies and editorial calendars, led content creation and community engagement to build brand messaging consistency and long-term loyalty.

Content Strategy Community Management Content Creation Brand Reputation