Open to opportunities

Rita Marques

@ritamarques1

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Strategic digital marketer with 7+ years in remote SaaS and tech.

Portugal

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to a dynamic team.

With over seven years of experience in strategic digital marketing, I have honed my skills in remote SaaS and tech environments. My journey has been marked by successful product launches, community growth initiatives, and leading impactful content, media, and influencer campaigns. I thrive on crafting digital strategies that enhance user engagement and tell compelling global brand stories.

At Mailbird, I played a pivotal role in executing the marketing launch communications for Mailbird 3.0 and Mailbird for Mac, where I spearheaded the Early Access campaign, achieving high engagement and positive feedback rates. My ability to design and manage community-building initiatives, such as webinars and beta user programs, has allowed me to partner effectively with product and customer success teams to integrate user feedback into our roadmaps.

Throughout my career, I have consistently monitored competitors and trends to refine content and campaigns, launched influencer initiatives to expand our reach, and acquired worldwide media mentions through successful outreach efforts. My analytical skills enable me to optimize social media posts and identify top-performing content, driving engagement and brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Business Intelligence

Current

Mailbird

Feb 2020 - Present (5 years 5 months)

Built and executed Mailbird 3.0 and Mailbird for Mac Marketing launch communications and social media strategy. Spearheaded the Early Access campaign for Mailbird for Mac with high engagement and feedback rates.

Digital Strategy Product Launch Community Management Content Creation

Marketing Specialist

Mecone

May 2018 - Present (7 years 2 months)

Led B2B digital content strategy and social presence. Created and distributed newsletters and event communications.

B2B Marketing Content Strategy Social Media Management Client Relations Event Management

Marketing & Recruitment Coordinator

Sidekicker

Sep 2017 - Present (7 years 10 months)

Managed Facebook community and social content. Supported recruitment lifecycle and onboarding process for new hires.

Community Management Social Media Recruitment Onboarding

Marketing Coordinator

Inner Origin

Jan 2017 - Present (8 years 6 months)

Produced email campaigns for product launches and promotions. Handled community events and engagement strategy.

Email Marketing Product Launches Community Engagement Content Management Social Media

Sales Consultant

Rockpool Dining Group

Oct 2015 - Present (9 years 9 months)

Promoted 20+ dining venues through upselling and event planning. Supported marketing activities to improve guest experience.

Sales Event Planning Upselling Marketing Support

Events Coordinator

TD Hotels

Oct 2013 - Present (11 years 9 months)

Coordinated corporate and private events (up to 700 guests). Managed budgets, client relations, and vendor negotiations.

Event Coordination Budget Management Client Relations Corporate Events

Education

Degrees, certifications, and relevant coursework

Australian College of Social Media

Diploma in Social Media, Social Media & Community Manager Business Intelligence

Completed a diploma program focused on social media strategies and community management. Gained expertise in digital marketing and online engagement.

University of Central Florida

Master of Science, Hospitality & Tourism Management, Hospitality & Tourism Management

Activities and societies: Master’s thesis on sociability and traveler behavior in hostels

Pursued a Master of Science degree with a focus on hospitality and tourism management. Developed a comprehensive understanding of industry trends and management practices.

Nova SBE

Bachelor’s in Business Management, Business Management

Completed a Bachelor’s degree in Business Management, acquiring foundational knowledge in business principles. Focused on strategic management and organizational behavior.