Александра Олейникова
@0002073
Results-driven marketing manager specializing in CRM, lifecycle, and growth strategies.
What I'm looking for
I am a results-driven marketing leader with 7 years of experience creating campaigns that drive lead generation and revenue growth. I specialize in CRM, lifecycle marketing, and marketing automation, and I focus on data-driven strategies that deliver measurable outcomes.
At ImSkipper I built and scaled email marketing from scratch, implemented advanced segmentation, and launched multi-channel funnels that increased conversion rates and improved response times. My work has included designing modular templates, automated flows, and analytics setups to optimize OR, CTR, CTOR, and LTV.
In senior roles at Noventiq and Softline I led brand positioning, launched new brands, coordinated multiple marketing projects, and executed PR initiatives that significantly increased brand awareness and pipeline. I have driven event and trade-show programs, produced marketing assets in Figma, and prepared executive-level presentations that supported deal-making.
I am passionate about improving processes and team performance, having halved task completion time in startup engagements and reduced manual workload through automation. I bring a blend of strategic thinking, hands-on execution, and cross-functional collaboration to deliver growth and operational efficiency.
Experience
Work history, roles, and key accomplishments
CRM & Lifecycle Marketing Specialist
ImSkipper
Apr 2025 - Present (9 months)
Built and scaled email marketing and automated lifecycle communications, achieving 45–62% open rates, 6–11% CTR and a ~1.4x increase in lead-to-booking conversion while halving manual workload.
Digital Marketing Manager
Tech Nomads
Oct 2024 - Apr 2025 (6 months)
Set up email marketing and content strategies that doubled organic traffic, improved open rates to 68.3% and increased lead generation 1.6x while halving task completion time and scaling community events.
Marketing Lead
Proftradelab
Apr 2024 - Sep 2024 (5 months)
Launched company websites and established brand positioning from scratch, driving initial sales and significantly improving brand awareness.
Digital Marketing Specialist
Kilobanan
Jun 2024 - Aug 2024 (2 months)
Created and executed SMM and influencer campaigns that doubled the client base and significantly increased customer traffic via Telegram-driven ads.
Lead Marketing Manager
Noventiq
Aug 2022 - Apr 2024 (1 year 8 months)
Developed and executed market positioning and brand strategies, launched two new brands and expanded customer reach, contributing to measurable revenue growth and increased participation in major industry events.
Lead Marketing Manager
Softline Company
Oct 2021 - Apr 2024 (2 years 6 months)
Coordinated multiple marketing projects, exceeding development plans and achieving 200–300% above quarterly KPIs while increasing brand awareness by 50% and generating leads across Central Asia markets.
Marketing & PR Specialist
KR-Analytical
Jul 2018 - Apr 2021 (2 years 9 months)
Organized a conference that secured a major contract, generated $90,000 in trade-show revenue, and improved website content to drive over 40 new contracts and increased monthly submissions by 5–12.
Education
Degrees, certifications, and relevant coursework
Cork English World
Certificate, English
2022 - 2022
Completed a General English course to improve English communication and proficiency.
Peoples’ Friendship University of Russia
Bachelor of Science, Mathematics and Computer Science
2016 - 2020
Completed a Bachelor of Science in Mathematics and Computer Science with coursework in mathematics and computing fundamentals.
Peoples’ Friendship University of Russia
Bachelor's degree, English Language
2016 - 2020
Completed a Bachelor's degree in English Language, focusing on advanced English proficiency and applied language studies.
Availability
Location
Authorized to work in
Job categories
Skills
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