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Александра Олейникова
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Александра Олейникова

@0002073

Results-driven marketing manager specializing in CRM, lifecycle, and growth strategies.

Portugal
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What I'm looking for

I seek a senior marketing role where I can lead CRM and lifecycle initiatives, optimize automation and analytics, drive revenue growth, and work collaboratively in a data-driven, growth-focused team.

I am a results-driven marketing leader with 7 years of experience creating campaigns that drive lead generation and revenue growth. I specialize in CRM, lifecycle marketing, and marketing automation, and I focus on data-driven strategies that deliver measurable outcomes.

At ImSkipper I built and scaled email marketing from scratch, implemented advanced segmentation, and launched multi-channel funnels that increased conversion rates and improved response times. My work has included designing modular templates, automated flows, and analytics setups to optimize OR, CTR, CTOR, and LTV.

In senior roles at Noventiq and Softline I led brand positioning, launched new brands, coordinated multiple marketing projects, and executed PR initiatives that significantly increased brand awareness and pipeline. I have driven event and trade-show programs, produced marketing assets in Figma, and prepared executive-level presentations that supported deal-making.

I am passionate about improving processes and team performance, having halved task completion time in startup engagements and reduced manual workload through automation. I bring a blend of strategic thinking, hands-on execution, and cross-functional collaboration to deliver growth and operational efficiency.

Experience

Work history, roles, and key accomplishments

IM
Current

CRM & Lifecycle Marketing Specialist

ImSkipper

Apr 2025 - Present (9 months)

Built and scaled email marketing and automated lifecycle communications, achieving 45–62% open rates, 6–11% CTR and a ~1.4x increase in lead-to-booking conversion while halving manual workload.

KR

Marketing & PR Specialist

KR-Analytical

Jul 2018 - Apr 2021 (2 years 9 months)

Organized a conference that secured a major contract, generated $90,000 in trade-show revenue, and improved website content to drive over 40 new contracts and increased monthly submissions by 5–12.

Education

Degrees, certifications, and relevant coursework

CW

Cork English World

Certificate, English

2022 - 2022

Completed a General English course to improve English communication and proficiency.

Peoples’ Friendship University of Russia logoPR

Peoples’ Friendship University of Russia

Bachelor of Science, Mathematics and Computer Science

2016 - 2020

Completed a Bachelor of Science in Mathematics and Computer Science with coursework in mathematics and computing fundamentals.

Peoples’ Friendship University of Russia logoPR

Peoples’ Friendship University of Russia

Bachelor's degree, English Language

2016 - 2020

Completed a Bachelor's degree in English Language, focusing on advanced English proficiency and applied language studies.

Tech stack

Software and tools used professionally

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Александра Олейникова - CRM & Lifecycle Marketing Specialist - ImSkipper | Himalayas