Ariana Huarachi
@arianahuarachi
Marketing professional with expertise in brand management and strategy.
PortugalWhat I'm looking for
I am a marketing professional with over 5 years of experience in the FMCG industry, specializing in leading 360° marketing campaigns, product innovations, and brand strategies for high-impact brands in Latin America. My career has been marked by a commitment to delivering measurable results in sales growth, cost optimization, and brand development.
Currently, I serve as a Brand Manager at Alicorp, where I lead the Primor and SAO brands in the Oils category, managing a substantial annual turnover. My role involves designing and implementing integrated marketing strategies across various media platforms, ensuring alignment with brand objectives, and coordinating with cross-functional teams to launch innovations. A notable achievement includes saving S/1M through a raw materials optimization project.
Previously, I worked as a Brand Specialist at Gloria Group, where I developed and executed full marketing strategies for the Panettone category, achieving significant sales growth and recognition as Employee of the Year in 2022. I am now seeking opportunities in the EU to contribute my strategic and creative brand management expertise.
Experience
Work history, roles, and key accomplishments
Brand Manager
Alicorp
Sep 2023 - Jan 2024 (4 months)
Led the Primor and SAO brands in the Oils category with S/250M annual turnover. Designed and implemented integrated 360° marketing strategies across traditional and digital media. Conducted brand performance monitoring and coordinated with cross-functional teams to launch innovations and execute cost optimization initiatives.
Brand Specialist
Gloria Group
Jul 2022 - Sep 2023 (1 year 2 months)
Owned full marketing strategy and execution for the Panettone category with S/70M turnover. Developed high-impact seasonal campaigns and coordinated with R&D and supply chain teams to launch new SKUs. Managed packaging redesigns and negotiated strategic partnerships.
Brand Analyst
Gloria Group
Mar 2020 - Jul 2022 (2 years 4 months)
Managed day-to-day operations for the Gloria brand in the RTD milks category. Coordinated marketing campaigns and developed affordability strategies for low-income segments. Supported the innovation process and interpreted market data to identify opportunities.
Education
Degrees, certifications, and relevant coursework
Universidade Católica Portuguesa
Master in Marketing, Marketing
2023 - 2026
Currently pursuing a Master's in Marketing at Católica Porto Business School, focusing on integrated marketing strategies across traditional and digital media.
Universidad del Pacífico
Bachelor’s Degree, Management with Marketing Concentration
2013 - 2018
Grade: GPA: 15.42 / 20
Completed a Bachelor's Degree in Management with a concentration in Marketing, achieving a GPA of 15.42 out of 20.
Availability
Location
PortugalAuthorized to work in
Job categories
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