Open to opportunities

Ariana Huarachi

@arianahuarachi

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Marketing professional with expertise in brand management and strategy.

Portugal

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my brand management skills and contribute to innovative marketing strategies in a collaborative environment.

I am a marketing professional with over 5 years of experience in the FMCG industry, specializing in leading 360° marketing campaigns, product innovations, and brand strategies for high-impact brands in Latin America. My career has been marked by a commitment to delivering measurable results in sales growth, cost optimization, and brand development.

Currently, I serve as a Brand Manager at Alicorp, where I lead the Primor and SAO brands in the Oils category, managing a substantial annual turnover. My role involves designing and implementing integrated marketing strategies across various media platforms, ensuring alignment with brand objectives, and coordinating with cross-functional teams to launch innovations. A notable achievement includes saving S/1M through a raw materials optimization project.

Previously, I worked as a Brand Specialist at Gloria Group, where I developed and executed full marketing strategies for the Panettone category, achieving significant sales growth and recognition as Employee of the Year in 2022. I am now seeking opportunities in the EU to contribute my strategic and creative brand management expertise.

Experience

Work history, roles, and key accomplishments

Brand Manager

Alicorp

Sep 2023 - Jan 2024 (4 months)

Led the Primor and SAO brands in the Oils category with S/250M annual turnover. Designed and implemented integrated 360° marketing strategies across traditional and digital media. Conducted brand performance monitoring and coordinated with cross-functional teams to launch innovations and execute cost optimization initiatives.

Brand Strategy Campaign Management Market Research Project Management Consumer Insights Digital Marketing Team Coordination Cost Optimization Strategic Partnerships

Brand Specialist

Gloria Group

Jul 2022 - Sep 2023 (1 year 2 months)

Owned full marketing strategy and execution for the Panettone category with S/70M turnover. Developed high-impact seasonal campaigns and coordinated with R&D and supply chain teams to launch new SKUs. Managed packaging redesigns and negotiated strategic partnerships.

Marketing Strategy Campaign Execution Product Development Strategic Partnerships Market Research Consumer Insights Digital Marketing Team Coordination

Brand Analyst

Gloria Group

Mar 2020 - Jul 2022 (2 years 4 months)

Managed day-to-day operations for the Gloria brand in the RTD milks category. Coordinated marketing campaigns and developed affordability strategies for low-income segments. Supported the innovation process and interpreted market data to identify opportunities.

Brand Management Marketing Campaigns Market Analysis Team Coordination Consumer Insights Project Management

Education

Degrees, certifications, and relevant coursework

Universidade Católica Portuguesa

Master in Marketing, Marketing

2023 - 2026

Currently pursuing a Master's in Marketing at Católica Porto Business School, focusing on integrated marketing strategies across traditional and digital media.