Open to opportunities

Jill Truscott

@jilltruscott

Strategic marketing and communications leader driving brand, GTM, and internal engagement for growth-stage organizations.

Canada

Message

What I'm looking for

I seek senior marketing/communications roles where I can lead brand and GTM strategy, build high-performing teams, and drive measurable growth in mission-driven or cleantech organizations.

I am a strategic marketing and communications executive with 15+ years of experience leading brand, digital, and internal-communications strategies for national and global organizations.

I have led global expansion initiatives that delivered 600+ system sales and enabled $150K ARR deals across APAC, North America, LATAM and Europe, and managed multimillion-dollar marketing budgets including a $1.5M global marketing budget.

My strengths include building scalable GTM programs and ABM playbooks that improved close rates 20%+, delivering high-performing email and social campaigns (40% open, 25% CTR), and developing content and thought leadership that influenced funding, partners, and industry stakeholders.

I partner cross-functionally to align product, engineering, sales and people functions, coach leadership on stakeholder messaging and crisis response, and help early-stage cleantech and industrial ventures stand up marketing and communications foundations to accelerate market adoption.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Consultant

Current

JT Strategic MarComms Inc.

Sep 2025 - Present (3 months)

Provide fractional marketing and communications leadership to early- and growth-stage industrial and cleantech ventures, developing brand, GTM, and stakeholder engagement strategies that accelerate market acceptance and fundraising readiness.

Brand Strategy Go To Market Thought Leadership Stakeholder Engagement Crisis Communications B2B Marketing Clean Tech

Senior Director of Global Marketing

CarbonCure Technologies

Apr 2022 - Aug 2025 (3 years 4 months)

Led global marketing and go-to-market execution across North America, APAC and Europe, managing a $1.5M budget and driving product and brand strategies that supported 600+ system sales and $150K ARR deals.

Global Marketing Product Marketing ABM Content Strategy PR Budget Management Sales Enablement Field Marketing

Manager, Communications & Product Marketing

Lafarge Canada

Oct 2017 - Apr 2022 (4 years 6 months)

Led communications, proposals and product marketing for a $500M+ regional business unit, driving sustainability positioning, proposal strategy for $5B+ bids and initiatives that boosted employee engagement 70% and achieved 35-40% proposal win rates.

Corporate Communications Proposal Development Stakeholder Engagement ABM Internal Communications Campaign Management Sales Enablement

Manager, Sales & Marketing

Wolf Custom Homes Ltd.

Apr 2014 - Oct 2017 (3 years 6 months)

Oversaw sales and marketing for high-end custom homes, managing a $300K–$400K marketing budget, revitalizing brand identity and increasing lead capture 35% while improving organic social reach 77%.