Open to opportunities

Jillian Redrow

@jillianredrow

Results-driven sales and business development leader focused on revenue growth, strategic partnerships, and coaching high-performing teams.

United States

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What I'm looking for

I’m looking for a sales leadership role where I can drive revenue growth through consultative selling, strategic partnerships, and high-performance coaching—using CRM and data analytics to forecast accurately, improve pipeline performance, and deliver exceptional customer experiences.

I’m a results-driven sales and business development leader with 10+ years of experience driving revenue growth, developing strategic partnerships, and leading high-performing teams across hospitality, nonprofit, and entrepreneurial environments. I focus on consultative selling, strong client retention, and data-driven decision-making to deliver measurable business outcomes.

In my current role as a Senior Sales Manager, I lead strategic sales initiatives to drive group, corporate, and local business revenue growth. I consistently exceed quarterly sales goals through proactive prospecting, strategic account management, and relationship-driven execution, while using CRM tools and sales analytics to manage pipeline activity, forecast revenue, and optimize performance.

Previously, as an Associate Director of Sales, I led and coached a sales team to exceed room-night and revenue goals. I partnered with sales and revenue leadership on pricing strategy and yield management, analyzed sales performance metrics and market trends, and created targeted sales blitz campaigns that increased group booking activity and market penetration.

My career also includes managing catering and group sales, training and mentoring sales leaders, and delivering seamless event execution through cross-functional collaboration with operations and banquets. I also founded and scaled a wellness and coaching business with $100K+ in annual revenue, built full-funnel digital marketing campaigns using AI audience targeting, and strengthened customer engagement and retention through personalized coaching programs.

Experience

Work history, roles, and key accomplishments

Current

Senior Sales Manager

Current

Hyatt Place Fort Worth/TCU

Jul 2025 - Present (11 months)

Led strategic group, corporate, and local business sales initiatives, consistently exceeding quarterly goals through proactive prospecting and relationship-driven account management. Collaborated with operations and revenue teams and used CRM tools and sales analytics to manage pipeline activity and forecast revenue.

Sales Leadership Strategic Account Management Business Relationship Management CRM Management Pipeline Development Forecasting Consultative Selling Revenue Analytics Cross Functional Collaboration

Associate Director of Sales

Aloft Downtown Fort Worth

Jan 2024 - Jul 2025 (1 year 6 months)

Led and coached a sales team focused on group business and revenue growth, executing strategic initiatives to exceed room-night and revenue goals. Partnered on pricing and yield management, analyzed performance metrics and pipeline activity, and ran targeted sales blitz campaigns to increase group booking activity.

Sales Leadership Group Sales Strategic Pricing Support Yield Management Pipeline Analytics Forecasting Negotiation

Catering & Group Sales Manager

Sheraton Fort Worth Downtown Hotel

Aug 2022 - Dec 2023 (1 year 4 months)

Exceeded quarterly sales quotas by securing new group accounts and expanding existing client relationships through consultative selling. Trained and mentored two Sales Managers, partnered with Banquets and Operations to ensure seamless event execution, and managed contract negotiations and account servicing.

Group Sales Consultative Selling Contract Negotiation Account Servicing Sales Training Client Retention Banquets Operations Collaboration

Founder & CEO

Wellbean LLC

Oct 2019 - Aug 2022 (2 years 10 months)

Founded and scaled a wellness and coaching business generating more than $100K in annual revenue with over 75% profit margins. Built full-funnel digital marketing using AI audience targeting to improve lead conversion and increased customer engagement and retention through personalized coaching programs.

Business Development Digital Marketing Audience Targeting Sales Strategy Branding Lead Conversion Customer Relationship Management Workshop Facilitation Coaching

Relationship Events Manager

Alzheimer’s Association

Jan 2020 - Mar 2021 (1 year 2 months)

Directed fundraising initiatives across three major events, consistently exceeding revenue targets through relationship-driven outreach. Built community partnerships and sponsorship opportunities and leveraged data-driven strategies to improve ROI and campaign effectiveness.

Fundraising Event Management Community Partnership Donor Engagement Data Driven Sales ROI Optimization

Community Development Manager

American Cancer Society

Jan 2018 - Jan 2020 (2 years)

Achieved 72% year-over-year revenue growth for the Relay for Life program through proactive prospecting and volunteer leadership development. Earned the ACS Goal Maker Award (2018), led corporate and donor fundraising campaigns including Real Men Wear Pink, and managed volunteer teams and sponsorship development efforts.

Fundraising Strategy Volunteer Management Corporate Partnerships Prospecting Campaign Management Donor Management Sales Leadership

Hotel Operations Supervisor

Courtyard by Marriott

May 2017 - Jan 2018 (8 months)

Supported operational excellence through staff leadership, process improvement, and budget management while partnering with sales leadership to strengthen client retention. Improved guest experience outcomes by training teams and optimizing service processes.

Operations Management Process Improvement Budget Management Client Retention Training Development Cross Functional Collaboration