Open to opportunities

Ashley Christy

@ashleychristy

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Director of Sales specializing in event, catering, and revenue growth.

United States

Message

What I'm looking for

I seek a leadership role in sales or operations where I can grow revenue, lead teams, shape strategy, and manage large-scale events with a collaborative, results-driven culture.

I am an accomplished Director of Sales with 12 years of experience driving event and catering sales, developing strategic sales plans, and maximizing revenue through account retention and high-value contract negotiation. I have implemented CRM systems, established KPIs, managed budgets and forecasts, and built long-term partnerships with nonprofits, corporate clients, planners, and tour operators.

I excel at team development, cross-department collaboration, and operational execution for large-scale conferences, concerts, and community events, consistently exceeding sales goals and improving profitability. I bring expertise in Tripleseat, SalesForce and multiple event systems, contract management, proposal development and client-focused service to deliver measurable results and sustained client relationships.

Experience

Work history, roles, and key accomplishments

Current

Director of Sales

Current

Riverside Revival

Oct 2023 - Present (2 years)

Developed and executed strategic sales plans and CRM processes to achieve revenue targets, improve forecasting accuracy, and secure long-term partnerships across nonprofit, corporate, and event clients.

Tripleseat CRM Contract Negotiation Forecasting Budget Management Partnership Development Sales KPIs

Area Catering Sales Manager

Sheraton Grand

Aug 2021 - Oct 2023 (2 years 2 months)

Drove pipeline development and marketing initiatives across three venues to exceed quarterly and annual sales goals, coordinated client event logistics, and improved profitability through upselling and account retention.

Catering Sales Account Management Upselling Marketing Campaigns Client Relations Revenue Growth Cross Functional Collaboration

Catering Sales Manager

Music City Center

Mar 2020 - Aug 2021 (1 year 5 months)

Prospected and closed catering accounts, produced competitive proposals and Banquet Event Orders, and collaborated with operations and culinary teams to maximize revenue and ensure successful event execution.

Proposal Development Banquet Event Orders Prospecting Pricing Strategy Event Management Operations Coordination

Event Planning Manager

Twin City Quarter

Apr 2017 - Mar 2020 (2 years 11 months)

Planned and executed events for two hotels and a convention center, maintained an 85%+ event experience score, led BEO meetings, and forecasted annual group revenue to optimize operations and client satisfaction.

Event Planning BEO Management Revenue Forecasting AV Coordination Group Reservations Quality Assurance

Event and Sales Coordinator

Devens Conference Center

Apr 2013 - Mar 2015 (1 year 11 months)

Coordinated corporate meetings, weddings, and fundraising events while maintaining high customer service levels and supporting front desk operations to drive repeat clientele.