Angela Crochet
@angelacrochet
Experienced corporate events and sales leader driving revenue growth, CRM integrations, and AI-enabled pipeline acceleration.
What I'm looking for
I am an accomplished corporate events and sales leader with 19 years of experience delivering revenue growth, market expansion, and high-value group business.
I have integrated generative AI and CRM tools to accelerate pipelines, improve forecast accuracy, and shorten proposal turnaround times, producing measurable revenue gains and higher client response rates.
My background spans senior roles in hospitality and event management where I led cross-functional teams, managed strategic partnerships, redesigned loyalty programs, and piloted system migrations that improved CRM data accuracy and client retention.
I pursue practical, results-driven strategies—optimizing processes, negotiating contracts, and leveraging market intelligence—to increase qualified leads, boost client satisfaction, and consistently exceed sales targets.
Experience
Work history, roles, and key accomplishments
Senior Sales Manager
Davidson Hospitality Group
Sep 2024 - Present (1 year 3 months)
Integrated generative AI into proposal workflows, reducing turnaround time by 40% and increasing client response rates by 50%; exceeded quarterly sales goals by 120%, delivering $450K in incremental revenue.
Business Development Manager
Pacific Hospitality Group
Feb 2023 - Sep 2024 (1 year 7 months)
Leveraged ZoomInfo Engage and CRM integrations to improve campaign visibility and forecast precision by 22%; realigned value proposition to drive 28% growth in qualified leads and 27% increase in annual revenue.
Account Manager
Tower Investment Group, LLC
Apr 2020 - Feb 2023 (2 years 10 months)
Pivoted to virtual event solutions during COVID-19 to sustain operations and boost client satisfaction by 25%; negotiated vendor contracts and improved portfolio retention by 15%.
Regional Director of Sales
Celtic Realty Advisors, LLC
Jan 2019 - Apr 2020 (1 year 3 months)
Designed loyalty program via A/B testing increasing repeat bookings 25% and retention from 62% to 78%; secured 12 strategic partnerships generating 500+ qualified prospects worth $1.1M and expanded into two new Houston markets achieving 20% market share.
Director of Sales & Marketing
Aimbridge Hospitality Group
Jun 2018 - Jan 2019 (7 months)
Piloted Starwood–Marriott system migration completing transition two weeks early and improving CRM data accuracy by 35%; generated $336,966 from 20 corporate events in Q1, exceeding quota by 12%.
Cluster Director of Sales
Park Inn / Baymont
Aug 2015 - Jun 2018 (2 years 10 months)
Drove annual revenue growth by 32% through strategic sales initiatives and deployed upgraded CRM systems to reduce manual data entry by 37% while boosting follow-up consistency by 25%.
Account Manager
Haythem Insurance Group
Feb 2013 - Aug 2015 (2 years 6 months)
Managed 30+ client accounts leading to a 25% revenue increase and designed a business development strategy that reduced sales cycle time by 14 days while increasing pipeline velocity by 22%.
Sales Manager
Omni Hotels & Resorts
Mar 2010 - Feb 2013 (2 years 11 months)
Spearheaded market entry across three emerging markets generating $2.3M incremental revenue and 19% YoY growth within 18 months; increased qualified leads 25% and drove 15% revenue growth.
Business Travel Sales Manager
Sheraton Brookhollow
Apr 2007 - Mar 2010 (2 years 11 months)
Generated $1.2M in annual contracted business through corporate partnerships and increased booking volume by 27% via partnerships with 12+ travel management companies.
Education
Degrees, certifications, and relevant coursework
Cabrini University
Bachelor's Degree, Business / Event Management
Completed a bachelor's degree at Cabrini University, focusing on foundational coursework supporting business and events management roles.
Availability
Location
Authorized to work in
Job categories
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