Open to opportunities

Kelly Castillo

@kellycastillo

Executive hospitality sales leader driving multi-property revenue growth through strategic account management and KPI-driven leadership.

United States

Message

What I'm looking for

I’m looking to lead hospitality sales and revenue growth across multi-property portfolios—partnering with ownership and corporate stakeholders to deploy data-driven account strategies, mentor teams, and deliver KPI-driven results with disciplined CRM execution.

I’m a nationally minded hospitality sales leader with nearly 15 years of progressive experience, including almost a decade in director-level and above-property roles across Hilton, Marriott, Hyatt, Choice, and independent hotel brands.

I’ve led deployed and non-deployed sales efforts for multi-property portfolios, mentoring high-performing teams to achieve KPI-driven revenue goals. I’m known for strategic account leadership across corporate, association, SMERF, group, transient, and extended-stay segments—shifting market share, securing multi-million-dollar, multi-year contracts, and building preference and loyalty for branded hotel portfolios.

Most recently, I served as Interim Director of Sales and now as General Manager/Interim Director of Sales at Magna Hospitality, where I drove enterprise-wide commercial strategy and revenue optimization while restructuring teams and implementing enterprise SOPs. In prior director roles, I secured a $6.8M multi-year crew contract and delivered measurable segment growth through disciplined CRM execution and data-driven decision making, including strong financial outcomes under external pressures.

Experience

Work history, roles, and key accomplishments

Current

General Manager / Interim DOS

Current

Magna Hospitality

Jan 2025 - Present (1 year 5 months)

Provided interim Director of Sales leadership and executive sales oversight (Jan–Apr 2025), driving strategic account management and long-term commercial initiatives. Achieved YTD GOP 52.2% vs budget 52.5%, launched premium room revenue initiatives with ownership, and aligned Sales, Revenue Management, and Operations to optimize ADR and profitability.

Strategic Account Management Revenue Optimization P&L management Sales Team Leadership

Director of Sales & Marketing

Magna Hospitality

Jun 2022 - Jan 2025 (2 years 7 months)

Secured a $6.8M multi-year crew contract (2023–2025), representing ~40% of total hotel room revenue and establishing a sustained revenue stream. Delivered 2023 results including $491,407 group revenue (+51.5% vs PY) and $669,886 business transient revenue (+81.7% vs PY), while onboarding new DOS leaders and scaling repeatable sales processes.

Group Sales Contract Negotiation ADR Growth Management Market Penetration Stakeholder Management

Manager, Sales Operations

Lidl Us Headquarters

Jun 2021 - Jun 2022 (1 year)

Advised the international board with data-driven recommendations for inventory optimization, shrinkage reduction, and cash management. Led cross-functional international project teams to launch a user-facing application for enterprise decision-making and implemented cash management SOPs across 167 stores.

Sales Operations Inventory Optimization Cash Management Cross Functional Program Management Enterprise Reporting Process Implementation

Director of Sales & Catering

Island Hospitality

Oct 2019 - Jun 2021 (1 year 8 months)

Rebuilt and restructured the sales department (team of six) by defining KPIs and standardized processes that drove sustained revenue growth. Managed end-to-end group booking execution during COVID (Mar–Jun 2021), overseeing prospecting through contract close to maintain business continuity.

Full Service Hotel Sales Catering Sales Team Leadership KPI Management Group Booking Lifecycle Process Improvement Revenue Growth Strategy

Area Director of Sales & Marketing

Island Hospitality

May 2017 - Oct 2019 (2 years 5 months)

Directed deployed sales for three Residence Inn by Marriott extended-stay properties, managing prospecting, client relationships, and contract execution while optimizing ADR and RevPAR. Served as operations RVP liaison for the Mid-Atlantic region (15 hotels), and led weekly regional sales calls to share best practices and drive consistent portfolio performance.

Extended Stay Sales ADR RevPAR Optimization Portfolio Management Market Strategy