At ByteDance - TikTok Shop, I guide budget strategy and ROI optimization across Tokopedia and TikTok Shop, advising on allocation priorities across 80% of Tokopedia’s quarterly budget. I built PLUS financial models and redesigned experiments, contributing to 15% YoY PLUS GMV growth and ROAS above 4.5 in Q1 2026.
At AILIMA, I developed business models and go-to-market strategies for SaaS, consulting, and training, establishing revenue streams across the business lines. I also provided investment advisory and geothermal project feasibility assessments; the company achieved 250% of its revenue target at launch and grew revenue by more than 20% in 2021.
Earlier, I managed Shopee Indonesia campaigns from concept to launch and helped establish campaign SOPs. At Grab, I led a partner migration project involving 150K+ driver partners, while my earlier work at Halliburton and Altus Logistics included drilling fluid services, feasibility studies, and commercial analysis.
