WPWeka Puspita
@wekapuspita
Results-driven professional with expertise in commercial strategy and AI training.
IndonesiaWhat I'm looking for
As a seasoned commercial strategy and planning manager with a passion for AI, I leverage my expertise to drive business growth and develop innovative solutions. With a strong background in sales force management, market insight, and data analysis, I excel in fast-paced environments and thrive in leadership roles.
My experience in the e-commerce and distribution industries has equipped me with a unique understanding of the importance of efficient working capital and inventory management. I am well-versed in developing and executing RTM strategies, managing end-to-end sales force costs, and orchestrating sales-based projects.
With a strong foundation in data analysis and AI training, I am committed to staying at the forefront of technological advancements and applying my knowledge to drive business success.
Experience
Work history, roles, and key accomplishments
AI Data Trainer
Outlier
Jan 2023 - Present (2 years 5 months)
Trained AI to read, write, summarize knowledge, and interpret meaning. Evaluated AI within protocols developed by AI researchers using specific training methods. Tested AI by trying to 'break' it and improved the way these AI models recover.
Commercial Strategy and Planning Manager
ULA
Jun 2022 - Dec 2022 (6 months)
Led RTM strategy for offline FMCG business nationwide through customer journey funnel management, company cohort maintenance, trade promotion, and sales force capability enhancement.
City Manager
ULA
Jun 2021 - Jun 2022 (1 year)
Managed 3 channels stores with 50+ team members. Led end-to-end store expansion and BAU operations including manpower planning, pricing strategy, sales productivity, and store cohort.
City Manager
RateS
Jul 2021 - Feb 2022 (7 months)
Managed two areas for East Java expansion to acquire new resellers and maintain existing digital-preneurs for East Java Commercial Ecosystem.
Commercial Ecosystem Coach
PT HM Sampoerna Tbk.
Mar 2019 - Jan 2020 (10 months)
Coached and consolidated commercial ecosystem to each stakeholder between Principal, Wholesalers, and Retails using AYO SRC applications.
Wholesaler Supervisor Consumer Engagement
PT HM Sampoerna Tbk.
Aug 2018 - Mar 2019 (7 months)
Handled channels to boost new launched product trial to consumer. PIC of Warung Kopi Project to maintain Magnum Brand.
Supervisor Retailer Engagement
PT HM Sampoerna Tbk.
Feb 2017 - Aug 2018 (1 year 6 months)
Managed 5-7 Field Force to escalate distribution to ± 1,400 retailers. Executed tactical and strategic trade promo to produce positive outcomes.
Education
Degrees, certifications, and relevant coursework
Weka hasn't added their education
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Availability
Location
IndonesiaAuthorized to work in
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