At YCP Singapore, I’m driving post-merger integration for a US$400M acquisition between two global shipping companies, identifying operational, governance, and organizational improvement opportunities.
I also conducted cross-border regulatory and market entry assessments across five Southeast Asian markets, and managed M&A pipeline, executive-level stakeholder communications, and strategic due diligence activities.
At Deloitte Consulting SEA, I assessed customer data strategy for a Customer Data Platform serving 7M+ users and developed product strategy for a digital investment platform supporting over 600,000 active investors. I also developed a market entry strategy for a US$350M beverage market and designed customer engagement and loyalty initiatives across APAC markets using Salesforce Marketing Cloud.
Earlier, I analyzed seller performance records at Shopee International and supported pricing and seller program recommendations. At Metrodata Electronics, I improved client acquisition by 18% and grew web traffic by 30% and conversion by 25%; at Globy, I worked on KOL collaborations and growth strategies that increased brand awareness by 265%.
