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Adrian Willie

@adrianwillie

Commercial strategy and partnerships at Fairatmos and PAGE Creative Agency; translated 300+ Shopee research projects into business recommendations.

Indonesia

Message

What I'm looking for

I’m interested in regional roles across Southeast Asia involving commercial growth, partnerships, strategy, market expansion, and strategic marketing.

At Fairatmos, I drive strategic marketing and partnerships for a climate technology and carbon project developer in Southeast Asia. I work with corporate, government, NGO, and international stakeholders to develop campaigns, proposals, and value propositions that support commercial growth.

At PAGE Creative Agency, which I co-founded, I drive business growth and strategic direction, build client relationships, and lead negotiations and partnerships. I oversee the agency’s brand vision across social media, influencer marketing, branding, and content production.

At Shopee, I led more than 300 market research projects, turning consumer, competitor, and market intelligence into recommendations for marketing, product, operations, and regional teams. I’m interested in regional Southeast Asia roles involving commercial growth, partnerships, strategy, market expansion, and strategic marketing.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Partnership

Current

PT Udara Untuk Semua (Fairatmos)

Jul 2025 - Present (1 year 3 months)

Drive strategic marketing initiatives and lead business development and partnership efforts to accelerate climate and sustainability initiatives. Develop integrated marketing campaigns, thought leadership programs, and strategic communications.

Strategic Marketing Business Development Partnerships Integrated Campaigns Thought Leadership Digital Content Stakeholder Engagement Market Research Competitive Intelligence

Current

Co-Founder & Chief Executive Officer

Current

CV Halaman Kreatif Nusantara (PAGE Creative Agency)

Aug 2021 - Present (5 years 2 months)

Drive overall business growth, expansion, and strategic direction, positioning PAGE as a leading creative agency in digital and marketing management. Establish and nurture high-value client relationships and lead key business negotiations and partnerships.

Business Development Commercial Strategy Client Management Negotiation Brand Strategy Social Media Influencer Marketing Branding Content Production

Market Research

PT Shopee International Indonesia (Shopee)

Feb 2020 - Jul 2025 (5 years 5 months)

Led 300+ qualitative and quantitative market research projects to analyze consumer behavior, industry trends, and market opportunities. Delivered data-driven insights and strategic recommendations to improve business decision-making.

Market Research Consumer Insights Competitive Intelligence Data Analysis Strategic Recommendations Dashboarding Executive Presentation

Harapan 1 Abang Jakarta Barat 2023

Abang None Jakarta 2023

Jul 2023 - Jul 2024 (1 year)

Represented Jakarta as a cultural and tourism ambassador through official events, public engagements, and media appearances. Collaborated with government and private sectors on tourism and cultural preservation.

Public Speaking Event Representation Cultural Promotion Community Engagement

Delegates

International Model United Nations (IMUN)

Jan 2021 - Jan 2021 (0 months)

Engaged in international diplomacy, fostering cross-cultural communication and leadership in a formal UN simulation. Developed negotiation, public speaking, and critical thinking skills.

Diplomacy Negotiation Public Speaking Critical Thinking

Pipeline Builder (Internship)

PT Shopee International Indonesia (Shopee)

Oct 2019 - Jan 2020 (3 months)

Identified and analyzed potential merchants for acquisition to expand the platform's seller base. Coordinated with the Sales Category Manager and generated daily performance reports.

Merchant Acquisition Sales Coordination Reporting Data Analysis

Pengabdian Masyarakat (Social Service) Department Lead

BEM KEMA Telkom University

Mar 2019 - May 2019 (2 months)

Led the FOUSY social program, assisting underdeveloped villages by facilitating partnerships with Telkom Indonesia to establish a telecommunications tower and developing a centralized waste disposal system.

Social Program Management Partnership Facilitation Community Development

Corporate Strategic

PT Pindad (Persero)

Apr 2018 - Sep 2018 (5 months)

Supported the analysis of the company's short-term and long-term strategic plans. Assisted in preparing detailed reports on business objectives, growth projections, and strategic initiatives.

Strategic Planning Business Analysis Reporting