At Shopee, I owned ShopeeFood Deals and LiveStream end-to-end, from business case and go-to-market through merchant and pricing strategy. The verticals scaled to $80M+ annual GMV and 200K daily voucher sales within a year.
I designed a pricing optimization framework for ShopeeFood Deals using sensitivity analysis, A/B testing, Python, and SQL. Unit economics moved from loss-making to profitable as order penetration doubled year-on-year.
I also built an ML-based SKU segmentation framework and a Markov-chain user-state growth model at Shopee. These informed SKU onboarding and a roadmap shift toward retention initiatives, as daily active user retention rose 20% over two years.
Before Shopee, I led business development and project work at THALES, including a 20-person team on JakLingko, which reached 600K users in six months. I also co-founded IHSAN, an AI startup building a personalized NLP assistant for Hajj and Umrah pilgrims, and built a cloud screening pipeline for Indonesia Stock Exchange research.
